Deel
Senior Demand Generation Manager, Enterprise
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Who We Are Is What We Do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
Summary
The Enterprise Demand Generation Lead owns Deel’s demand engine for the enterprise segment. This role builds and runs account-based programs that create pipeline with large, complex organizations, anchored in ABM and supported by a small number of high-impact events and proven enterprise B2B plays. You’ll work with Enterprise Sales, Growth Marketing, Product Marketing and regional marketing teams to turn a defined enterprise ICP into target-account engagement qualified pipeline and closed revenue. This is a high-autonomy role with end-to-end ownership of enterprise demand strategy, execution, and performance.
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Responsibilities
- Own Deel’s enterprise ABM strategy across one-to-many, one-to-few and one-to-one motions, with particular focus on one-to-few programs and genuinely personalized one-to-one plays for strategic accounts.
- Define and maintain the target account list and tiering model with Sales and RevOps, using intent and engagement data to prioritize.
- Orchestrate account-level campaigns across paid, sales outreach, direct mail, executive engagement and content.
- Build and own a selective enterprise events strategy: executive dinners, roundtables, hosted events and a small number of tier-one conferences, prioritizing quality of attendance over volume.
- Run proven enterprise B2B tactics such as analyst and peer-review influence, executive programs, customer reference and advisory programs, and partner co-marketing.
- Maintain the enterprise playbook (ICPs, buying committees, pain points, personas, messaging) with Product Marketing, and turn it into repeatable ABM templates and frameworks.
- Work with regional marketing leads to localize programs and direct proof-point investment (case studies, testimonials) to the markets where they move accounts.
- Partner with Product Marketing on enterprise launches, shaping timing and communication so enterprise customers and prospects get appropriate notice.
- Own the budget end-to-end, with clear attribution and ROI reporting on pipeline created and influenced from target accounts.
- Partner with Enterprise Sales leadership on account planning, pipeline reviews and handoffs, and educate internal teams on ABM and enterprise demand best practices.
Qualifications
- 7+ years in B2B demand generation, with at least 3–4 years running ABM and enterprise-focused programs.
- Strong command of enterprise metrics: target-account engagement, pipeline created and influenced, account penetration, opportunity conversion, deal velocity, ACV and win rate.
- Proven experience running ABM at scale across all three motions, with a clear point of view on what real one-to-one looks like.
- Hands-on experience with ABM and intent tooling (e.g. 6sense, Demandbase, Terminus or equivalent) and CRM/marketing automation.
- Demonstrated ability to operate autonomously and lead complex initiatives across multiple stakeholders.
- Experience working with enterprise Sales teams on shared account plans.
- Product marketing fluency: able to build or contribute to ICP, persona and messaging work.
- Experience in multi-region, global B2B environments (a plus).
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
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Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it.
Some things you'll enjoy
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- Optional flexible working office membership, with IWG
At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.
As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.
This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.
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