Deel
Senior Demand Generation Manager, Global SMB
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Who We Are Is What We Do
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
Summary
We're looking for a Senior Demand Generation Manager to continue to grow Deel's SMB segment. You'll own full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine. This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth. You'll collaborate across teams to align everyone around growth targets and leverage AI to move faster and smarter.
Reporting to leadership, you operate with high autonomy while excelling at rallying teams around ambitious growth targets. You're accountable for demand strategy, pipeline performance, and growth velocity across non-paid and emerging demand channels.
What You'll Do
Build & Lead Collaborative Growth Strategy
- Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets
- Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency); drive weekly huddles and post-campaign retros to keep momentum
- Design integrated demand architectures that coordinate owned, earned, partnership, and emerging channels into a unified funnel
- Use AI to rapidly model scenarios, forecast campaign performance, and simulate ROI across different channel mixes—bringing data-driven recommendations to leadership conversations
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Scale Non-Paid Channels with AI & Scrappy Execution
- Drive demand generation across non-paid channels: content syndication, partnerships, affiliate programs, review sites, lead buys, webinars, events, and emerging sources
- Use LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages at high velocity—reducing time-to-launch and increasing iteration speed
- Research, test, and operationalize new platforms and demand partners; establish clear ROI frameworks for each; quickly kill what doesn't work
- Build lightweight AI-powered automations to eliminate manual toil in campaign setup, optimization, and reporting
- Distribute and strategically repurpose content across channels using AI tools to maximize reach and pipeline contribution
- Monitor campaign performance daily; roll up your sleeves on optimization, testing, and experimentation—guide others but own the work
Drive Growth Collaboration & Alignment
- Work closely with Sales and SDRs to understand what moves the needle for pipeline; co-design follow-up plays, messaging, and enablement that actually drive conversions
- Collaborate with Product Marketing, Content, and Brand teams to ensure campaigns resonate; challenge assumptions and iterate based on market feedback
- Coordinate strategy with Paid Media teams on audience targeting, messaging, and funnel sequencing—no silos, just aligned growth
- Engage Regional Leads to surface market-specific insights and opportunities; coach execution partners on testing and optimization
- Lead by influence: bring clarity on strategy, momentum on execution, and good judgment on resource allocation
Measure, Learn & Optimize at Speed
- Partner with Analytics to interpret campaign and pipeline data; identify optimization opportunities and drive decisions (leads → SQOs → pipeline)
- Track and improve efficiency metrics (cost per lead, cost per SQO, pipeline ROI) across channels; update leadership weekly on progress
- Use AI to synthesize data into insights and recommendations; automate dashboards and reporting to free up time for strategic thinking
- Run tight feedback loops: test, measure, learn, repeat—publish playbooks and best practices so others can scale what works
- Build repeatable processes and templates that enable faster execution without sacrificing quality
What You'll Bring
- 6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
- Proven track record building campaigns that deliver pipeline and revenue at scale
- Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline)
- Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
- Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work
- Hands-on builder mentality: you can take an experiment from idea → build → launch → analyze → iterate, and ship fast without sacrificing quality
- Comfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)
- Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority
- Executive presence: able to present insights and recommendations at leadership level with confidence
- Operates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivated
- Adaptable and thrives in fast-paced, evolving environments
- Fluency in analytics tools, reporting, and dashboard development
- Fluent in written and spoken English
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Application Deadline for U.S. Applicants
Recruiting timelines vary by position, however, all Deel positions accept applications for a minimum of 5 days from the posting date listed herein. This position is open and still accepting applications
Benefits
Full-time employees in the United States receive a variety of benefits while employed at Deel.
- Health Insurance Effective from Day 1 (Medical, Dental, & Vision)
- 401k Retirement Plan
- Disability Insurance
- Life Insurance
- Employee Assistance Program (EAP)
- Flexible Savings Account (FSA)
- Flexible time off (PTO)
- 12 paid holidays per year
- Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it.
Some things you'll enjoy
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location