Elevation Recruitment Group
Senior Demand Generation Marketing Specialist
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Role: Senior Demand Generation Marketing Specialist - Harrogate
Salary: £60k DOE
Hours: 9am- 5:30pm Monday to Thursday & 9am-3:30pm on a Friday with 1 hour for lunch
Position Overview:
Elevation Recruitment are excited to be recruiting for one of the UK’s biggest IT MSP’s. Our client is going through a period of change, with a new strategy in place, a refreshed brand, and a move to a new operating model. We are now focussed on executing our growth plans through a distinct shift to organic and new logo driven growth.
To help achieve this, we need to continue to evolve our marketing focus and activity, elevating our brand message, developing customer outcome-focused themes and campaigns that drive pipeline and support the sales cycle. The Marketing function is developing into the strategic driver, shaping the GTM and executing marketing activity and campaigns that directly contribute to long-term and scalable pipeline growth for the business.
Working as part of a small but focused team, and closely with colleagues across the business, this role is an opportunity to introduce best practice in demand and campaign approaches and execution while directly contributing to the wider success and continued growth.
Aim of Role:
The successful candidate will be responsible for development and delivery of the demand generation and campaign strategy, ensuring activity is clearly aligned to the strategic growth initiatives. The primary focus of the role is to develop campaign and channel programmes that drive meaningful engagement and pipeline through different stages of the sales cycle.
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This will be a hands-on role, and there will be a need to understand and support across multiple marketing disciplines with a definite focus on supporting the delivery of the content strategy.
The ideal candidate will be a proven marketing professional with a background in B2B technology. They will be adept at dealing with complex portfolios and managing demand and lead nurture through complex sales cycles across multiple market verticals.
Responsibilities:
- Owning the campaign approach and execution, balancing the varying needs of the business from a technology, outcomes, and vertical perspective.
- Developing programmes across on and offline channels that create distinct brand reach and visibility, translating our identity into meaningful, impactful market engagement.
- Creating the right blend of activity that supports the full funnel from demand and lead gen, prospect and opportunity nurture, through to won.
- Developing an understanding of customer and market drivers that are influencing buyer decision making and translating into engaging content and campaign themes.
- Building relationships with our strategic partners, identifying opportunities to build joint activities that support mutual growth.
- Managing external agencies that provide specialism and scale to our demand and lead gen efforts.
- Managing budget allocation across a wide range of activities with clearly defined ROI measures in place.
- Data-driven decision making to help inform and shape future activity.
- Working closely across the marketing function, providing insight and expertise that shapes wider marketing effort, coordinating programmes to get the best from the team and partners.
- Partnering with our sales and account management leaders to ensure marketing effort is properly utilized and accountabilities are clear.
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Skills and Qualifications:
- Strong marketing generalist with understanding of how the different elements of the marketing mix contribute to growth.
- Proven commercial acumen with experience in building new business pipeline.
- Skilled at translating value propositions and ICP’s into compelling campaign themes and content ideas.
- Experience in managing full campaign lifecycle projects from idea through to execution.
- Ability to develop strategy and brand pillars into engaging and innovative campaigns that cut through a noisy market.
Desirable:
- Understanding of the UK IT managed services market, including key trends, customer needs, and the competitive landscape.
- Experience with core IT managed service offerings (e.g., cloud, cybersecurity, network management, IT support).
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