UPP: Senior Demand Marketing Manager

UPP is the UK's leading provider of on-campus residential and academic accommodation infrastructure, operating across a diverse portfolio of university partnerships. We are passionate about creating exceptional places for students to live and learn, and we're looking for an experienced marketing leader to help drive demand, occupancy and engagement across our portfolio.

We are looking for a Senior Demand Marketing Manager to join our Partnerships team and lead the development and delivery of UPP's demand generation and marketing strategy. This is an exciting opportunity to shape how we attract, engage and retain students while supporting occupancy, revenue performance and long-term growth across our university partnerships.

Working closely with university partners and colleagues across Sales, Pricing, Accommodation Services and Commercial teams, you'll translate customer insight, market intelligence and business objectives into high-impact marketing strategies and campaigns that deliver measurable results.

This role is based at our award-winning London office, conveniently located near London Bridge, Cannon Street and Monument stations, and offers a hybrid working pattern with 3 days per week in the office. You will have the opportunity to visit our university sites across the UK, including attendance at open days and student recruitment events.

Key Responsibilities

• Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
• Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
• Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
• Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
• Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
• Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
• Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
• Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
• Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.