Hasbro
Senior Demand Planning Business Partner - Commercial
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As a Senior Demand Planning Business Partner at Hasbro
You will manage the demand planning process for a specific commercial cluster. This role ensures our demand signal supports revenue, service, cash, and Coordinated Business Planning (IBP) decisions.
If you are passionate about accurate demand planning and advancing within a collaborative environment, this position is a great fit!
Location: UK, West London (Uxbridge), Stockley Park.
Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.
Key Responsibilities
Demand Planning Governance and Cluster Ownership
- Lead the monthly Demand Management process for the assigned cluster(s) and deliver the agreed-upon unconstrained demand plan throughout the rolling planning horizon.
- Act as the single accountable planning partner for cluster commercial leadership and co-lead the Demand Management Review, aligning inputs from Commercial, Marketing, Finance, Supply Planning, and Market Distribution Planning (MDP).
- Ensure that the final demand plan reflects detailed assumptions, risk and opportunity decisions, and a clear rationale for material changes versus baseline or prior cycle.
Forecast Enrichment, Analytics, and Assumptions
- Govern forecast enrichment through HERO or the approved successor process, ensuring change traceability, reason coding, and measurement of Beneficial Forecast Adjustments within the defined enrichment horizon.
- Validate baseline and enrichment logic using market events, promotions, price changes, channel shifts, launches, seasonality, Point of Sale (POS) insights, and relevant external drivers.
- Drive data quality, historical cleansing in the field, and planning data integrity checks as foundations for reliable statistical forecasting.
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Business Partnering and Performance Management
- Manage critical cluster demand indicators including forecast accuracy, bias, FVA, and handoff timeliness, and direct detailed root cause analysis alongside the relevant contributors.
- Own the demand-side Risk & Opportunity log, key assumptions pack, and recommended actions to protect revenue, service, and financial delivery.
- Translate sell-out, customer, and commercial intelligence into a robust sell-in signal and challenge weak or unsupported requests using facts and analysis.
Lifecycle, Interface, and Capability Leadership
- Direct New Product Introduction (NPI) and innovation demand planning within the assigned scope and work closely with MDP, Commercial, and Marketing on phase-in, transition, and lifecycle assumptions.
- Own the formal handoff pack to MDP, including the consensus plan, assumptions, demand-side risks, and near-term horizon notes, and ensure execution feedback is reflected in future cycles where appropriate.
- Mentor and guide Demand Planners or support resources within the assigned cluster, contribute to standardization, backup coverage, continuous improvement, and help build a scalable planning process.
Skills & Knowledge
- Strong expertise in demand planning, IBP/S&OP, and commercial business partnering, typically built through significant experience in complex matrix environments.
- Advanced knowledge of forecasting techniques, enrichment oversight, segmentation, lifecycle strategy, and balancing forecast accuracy, effort, and business agility.
- Solid understanding of market, customer, category, and channel dynamics, including the capability to analyze commercial drivers and financial consequences.
- Degree or equivalent experience in Supply Chain, Operations, Business, Analytics, or a related field; APICS or equivalent is desirable.
- Strong working knowledge of planning systems and reporting environments such as Logility, SAP, Power BI, or equivalent tools.
Communication Skills
- Excellent influencing and stakeholder management skills, including the ability to challenge senior partners constructively and hold tension in planning discussions.
- Ability to communicate analytical conclusions clearly to technical and non-technical audiences through concise narratives, reports, and meeting facilitation.
- Comfort operating across multiple functions, countries, and leadership levels with English as the common business language.
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Technical Skills
- Deep capability in leading Demand Management Reviews, structuring assumptions, governing enrichment, and connecting demand decisions to the wider IBP cycle.
- Strong analytical ability to integrate shipment, POS, customer stock, promotions, launches, pricing, and market signals into a coherent demand plan.
- Experience managing demand benchmarks such as forecast accuracy, bias, and FVA, and converting root causes into effective improvement measures.
- Strong understanding of NPI forecasting, transition planning, and the relationship between strategic demand planning and short-term execution feedback.
- Ability to build clear recommendations from incomplete or conflicting inputs and to escalate material risks with sound judgment.
Abilities & Behaviours
- Strong sense of ownership with the confidence to make recommendations and stand behind the planning signal.
- Mentoring orientation and willingness to develop others, standardize work, and strengthen team resilience.
- Comfort with ambiguity, change, and cross-functional complexity while maintaining focus on process and calendar adherence.
- Continuous improvement mindset with focus on scalable practices, auditability, and data-based decision making.
- Balanced commercial, operational, and financial thinking; able to protect the integrity of the demand plan without losing business pragmatism.
We play to win with our Leadership Values
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- The Matrix of Leadership
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
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