ITV
Senior Digital Experience & UX Executive
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Workplace: White City, London - 3 days a week in the office
The role
As Senior Digital Experience & UX Executive, you'll play a key role in shaping how buyers discover, experience and engage with one of the world’s largest television catalogues. Working across Marketing, Product and Technology, you'll continuously improve customer journeys through user-centred design, customer insight and product optimisation.
You'll own small to medium-sized product initiatives, support larger strategic programmes, and work closely with Marketing, Sales, Technology and Content teams to deliver digital experiences that support commercial growth.
This role is ideal for someone who enjoys combining product thinking, user experience, customer insight and creativity to solve customer problems and shape the future of ITV Studios' digital experiences.
Main responsibilities
- Strategic Design: Own the end-to-end design process, from deep user research and problem definition to high-fidelity mock-ups, requirements definition (as Epics and User Stories) and developer hand-off and subsequent QA testing. Be the voice of the customer, articulating design decisions through user insight, commercial value and evidence-based recommendations.
- Collaborative Agile Squad Integration: Thrive within an agile product squad, balancing user needs with commercial business objectives. Work seamlessly with product owners, technology teams and development partners, ensuring smooth design implementation and high quality delivery.
- Systematic & User-Centric Approach: Apply a rigorous, systematic approach to design, leveraging our existing design system and partners. Iterate based on user feedback, ensuring the product is intuitive, accessible, and commercially effective and engaging.
Catalogue Experience & Optimisation
- Own the continuous optimisation of the ITV Studios Catalogue Experience across itvstudios.com and Watch Anywhere.
- Champion customer-first thinking and shape editorial experiences that improve discovery, engagement and commercial impact.
- Support the evolution of homepage experiences, genre destinations, collections and programme pages, ensuring the catalogue continues to evolve alongside changing customer needs and commercial priorities.
- Partner with Marketing, Sales & Product teams to develop best practice for customer journeys, digital merchandising and catalogue experiences.
- Identify opportunities to improve customer journeys through experimentation, customer insight and UX thinking.
- Balance UX best practice with strong editorial judgement, ensuring customer journeys reflect commercial priorities while maintaining a premium catalogue experience.
UX, Product Design & Delivery
- Champion user-centred design across ITV Studios' digital products.
- Create wireframes, customer journeys, prototypes and user flows that support new product initiatives and continuous improvement.
- Manage project plans, timelines and stakeholder communication throughout delivery.
- Support larger strategic programmes led by the Digital Products Manager, taking ownership of individual workstreams while contributing to sprint planning, backlog refinement and roadmap execution.
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Product Quality & Optimisation
- Own quality assurance across ITV Studios' digital products, ensuring new functionality is thoroughly tested prior to release.
- Coordinate functional, regression and user acceptance testing, troubleshoot issues and support successful product releases.
- Use analytics, customer behaviour and user research to identify opportunities that improve customer engagement and product performance.
- Translate insight into recommendations that influence future roadmap priorities.
Catalogue Content Strategy
- Champion structured catalogue content, metadata and editorial quality, supporting Catalogue Content Excellence and future Content Hub integration to improve content quality, reduce duplication and create shared value across the business.
- Work collaboratively with Marketing, Content and Technology teams to improve content governance and support a connected catalogue ecosystem.
- Support initiatives that improve reusable content, metadata and system integration.
- Own the end-to-end delivery of small to medium-sized product initiatives, managing requirements, timelines, stakeholders, testing and successful implementation
Collaboration & Innovation
- Act as the customer experience champion throughout product development, ensuring every enhancement improves the buyer journey while supporting commercial objectives.
- Build strong relationships across Marketing, Sales, Technology and Content to deliver connected digital experiences.
- Champion collaboration, innovation and continuous improvement, bringing fresh thinking and emerging technologies into future product development.
Skills you’ll need (minimum criteria)
- Proven experience designing customer-facing digital experiences, ideally within a B2B, SaaS, media or content-rich environment.
- A compelling portfolio showcasing your expertise in end-to-end Product Design & Delivery, highlighting problem-solving, user-centricity, simplicity and visual excellence.
- Experience working on websites, digital products or customer-facing digital experiences.
- Strong UX knowledge and expertise in user-centred design, accessibility and responsive design.
- Proficiency in design, wireframing and prototyping tools (Figma or similar).
- Experience delivering digital projects or product enhancements from concept through to implementation.
- Experience managing quality assurance, usability testing and product testing.
- Strong analytical and problem-solving skills, with the ability to translate customer insight into product improvements.
- Experience working collaboratively within cross-functional product teams to deliver customer-focused digital products that support commercial growth.
- Experience coordinating multiple workstreams and managing competing priorities.
- Excellent stakeholder management, communication and presentation skills.
- A creative, curious and innovative mindset with a passion for design, technology and continuously improving customer experiences.
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Other things we’re looking for (key criteria)
- Experience working within Agile product teams (Scrum/Kanban).
- Experience using Jira, Confluence or similar product management tools.
- Knowledge of GA4, digital analytics or product analytics.
- Understanding of CMS platforms, structured content and metadata.
- Experience using Google Workspace productivity tools.
- Experience using a range of modern design and prototyping tools.
- Experience working with AI-enabled tools and emerging digital technologies.
- Interest in television, streaming or entertainment.
Why Join Us
This is a unique opportunity to help shape the future of one of the world’s largest television catalogues. You'll work at the intersection of Product, Marketing and Technology, influencing how global buyers discover and engage with world-class content while helping define the next generation of ITV Studios’ digital products.
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability [https://careers.itv.com/blog/joining-itv-with-a-disability].
- There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
More about our benefits [https://careers.itv.com/life-at-itv/the-benefits]
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