Senior Digital Manager (influencer)

About UOR Consultancy

We help brands connect with the right audiences through the creators they know and trust. Backed by over a decade of expertise, we deliver creator-led campaigns that spark conversation, drive engagement, and ultimately make brands impossible to ignore.

The Role

Working with the Founder Director to lead and support on the overarching creator marketing strategy for clients, positioning creator partnerships as a core driver of brand growth, cultural relevance, and commercial performance.

The Ideal Candidate

• Strong client and employee management skills
• Highly organized
• Well-versed in handling end-to-end creator campaigns for brands
• Immersed in digital culture

Key Responsibilities

• Define long-term vision and roadmap for influencer and creator marketing with clients, aligning with wider digital, brand, and business objectives.
• Lead the planning and delivery of high-impact, UK and multi-market (where relevant) influencer campaigns.
• Oversee budgets, optimizing investment to deliver against outlined client business objectives.
• Drive innovation by identifying emerging platforms, formats, and partnership models within the creator economy.
• Build and maintain senior relationships with top-tier creators, talent agencies, and strategic partners, negotiating complex, high-value agreements and long-term collaborations.
• Champion a “creator-first” approach, embedding authenticity and cultural insight into all campaigns.
• Act as a senior point of contact for clients, helping the founding director manage client relationships.
• Support and lead across experiential activations for clients, with a primary focus being UK festivals each summer.
• Own governance and risk management for influencer activity, ensuring full compliance with regulatory requirements (ASA/CAP) and safeguarding brand reputation.
• Support on developing a high-performing digital and influencer marketing team, setting standards for excellence, and driving capability growth across the organization.
• Support and manage with the team on the end-to-end campaign processes, assisting to ensure clients' campaigns are delivered to high standards, to brief, and hit timelines outlined.
• Manage the team to create post-campaign reports, linking influencer activity to brand metrics, customer engagement, and commercial performance.
• Manage the team to ensure internal processes are adhered to, including social media posts, maintaining case studies for the website, etc.
• Mentor junior members of the team as part of their development within the company.
• Translate data and insights into strategic recommendations, continuously refining approach to maximize effectiveness.
• Work with the team to create UOR as an industry leader.