WeComm
Senior Digital Marketing Coordintor
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About the Role
We are looking for an experienced Digital Marketing professional to join a fast-growing E-Commerce team within a leading global fashion and lifestyle brand.
Reporting to the Senior Digital Marketing Manager, you will play a key role in planning, executing and optimising paid digital marketing campaigns across multiple channels and international markets. Working closely with wider Digital, Trade, CRM and Content teams, you will help deliver engaging campaigns that drive customer acquisition, conversion and commercial growth across direct-to-consumer websites.
Key Responsibilities
- Plan, execute and optimise digital marketing campaigns across multiple platforms and international markets.
- Support the management and development of paid media channels, including Google Ads, Meta, TikTok, Snapchat, Pinterest, Display and YouTube.
- Support promotional activity across product launches, seasonal campaigns, key trading moments and sales activations.
- Work closely with Trade, CRM and Content teams to ensure paid media, email, organic and on-site activity are aligned.
- Monitor and analyse website performance, campaign KPIs, customer engagement and commercial performance.
- Produce regular weekly and monthly performance reports, highlighting key insights, trends and actionable recommendations.
- Use tools such as Google Analytics, Meta Business Suite and other digital analytics platforms to assess marketing effectiveness.
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About the Person
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- Experience working in a Digital Marketing, Performance Marketing or E-Commerce Marketing role, either in-house or within an agency environment.
- Strong analytical and data-driven mindset, with the ability to translate performance data into clear commercial insights.
- Hands-on experience with paid digital marketing channels, ideally across multiple platforms.
- Experience using Google Analytics and social media advertising/business platforms.
- Strong understanding of digital marketing performance metrics and optimisation principles.
- Commercially aware, with experience managing budgets and working to challenging deadlines.
- Highly organised, proactive and comfortable managing multiple campaigns and priorities simultaneously.
- Strong communication and stakeholder management skills, with the confidence to share insights and recommendations.
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