Kainos
Senior Digital Marketing Executive
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Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.
We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
Capability Group / Job Family Group: Digital Services Marketing
Capability / Job Family: Marketing
Job Profile title: Senior Digital Marketing Associate
Management Level: Senior Associate
Location: Belfast, Birmingham, Homeworker, UK
Reports To: Marketing Director, Digital Services
Job Profile description
Main purpose of the role & responsibilities in the business:
Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.
We’ll do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we'll build market visibility, deepen customer engagement, and contribute to sustainable growth for our market-leading services and offerings.
What You’ll Do
The Senior Digital Marketing Associate will design and execute digital strategies, specialising in promoting and optimising content across SEO, social media, email, and paid advertising. The role will focus on increasing awareness of the work we do, building brand visibility, and driving revenue growth within the sector. You will also set up, monitor, and optimise digital campaigns, track performance metrics, and provide detailed analytics and reporting on campaign effectiveness, including account engagement and marketing-influenced revenue, to inform continuous improvement and strategic decision-making.
Key Responsibilities
- Coordinate and deliver integrated digital marketing campaigns that drive awareness, account engagement, contact generation, and pipeline growth across Digital Services target markets.
- Lead execution across digital channels including web, email, marketing automation, paid media, SEO, PPC, and social media, ensuring activity is integrated, measurable, and aligned to business priorities.
- Own the day-to-day management of Kainos Digital Services' social media presence, with particular focus on LinkedIn. This includes content scheduling, publishing, employee advocacy, community engagement, performance monitoring, and optimisation to increase reach, engagement, visibility, and audience growth across target markets.
- Work with content, sector marketing, and business stakeholders to develop and promote digital content that supports campaign objectives and strengthens Kainos' market presence.
- Manage and optimise marketing automation platforms and workflows to support campaign delivery, lead nurturing, audience segmentation, and customer engagement.
- Plan, execute, and optimise paid media campaigns across channels such as Google Ads and LinkedIn Ads, ensuring effective targeting, budget management, and measurable outcomes.
- Develop, maintain, and improve digital reporting, attribution, and performance dashboards, providing actionable insights on campaign effectiveness, engagement, pipeline contribution, and return on investment.
- Collaborate closely with Sales and Sector marketing teams to align digital activity to engagement and pipeline goals, account priorities, and customer engagement strategies.
- Test, analyse, and optimise landing pages, user journeys, conversion funnels, and digital experiences through ongoing experimentation and performance improvement.
- Ensure the Digital Services website remains accurate, relevant, and optimised for both traditional search engines and AI-powered search and discovery experiences, improving visibility, user experience, and conversion performance.
- Monitor emerging trends in search, AI, digital platforms, and customer behaviour, recommending and implementing improvements that strengthen Kainos' digital presence and effectiveness.
- Drive digital marketing best practice through continuous learning, testing, innovation, and optimisation across all digital channels.
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Minimum (essential) requirements:
- Proven experience in developing and executing digital marketing strategies in a B2B environment.
- Strong knowledge of core digital channels, including SEO, paid media, social (particularly LinkedIn), email, and content marketing.
- Experience with marketing automation and CRM platforms.
- Strong analytical skills with the ability to interpret data, build reports, and demonstrate ROI.
- Understanding of attribution models and marketing performance measurement.
- Excellent written and verbal communication skills, with the ability to create compelling B2B content, particularly for social.
- Ability to collaborate effectively with Sales and other stakeholders to drive impact.
- Proactive, organised, and able to manage multiple campaigns and deadlines.
- Experience managing corporate LinkedIn and social media channels, using audience, engagement, and performance analytics to optimise reach, visibility, and business impact.
- Experience applying SEO and content optimisation techniques to improve visibility across traditional search engines and emerging AI-powered search experiences.
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Desirable:
- Deep understanding of long, complex B2B sales cycles and how marketing can influence multiple touchpoints.
- Experience of Account-Based Marketing.
- Understanding and experience of Optimizely, Marketo, Microsoft Dynamics, Power BI, Demandbase and SEMRush
- Experience with multi-channel attribution, marketing automation, and data-driven campaign optimisation.
- Understanding of how AI assistants, LLMs, and search engines discover, interpret, and surface content, and how digital marketing can improve brand visibility and authority across these channels.
Who you are
Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do. We expect everyone to display our values by being determined in how obstacles are overcome; honest when dealing with others; respectful of how you treat others; creative to find solutions to complex problems and cooperative by sharing information, knowledge and experience.
These values, applied collectively, help to produce an outstanding Kainos person, team and culture.
About us
At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.
We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.
Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.
For more information, see kainos.com
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.
Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.
We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.
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