Great Ormond Street Hospital for Children NHS Foundation Trust
Senior Digital Marketing Executive
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Senior Digital Marketing Executive
The Senior Digital Marketing Executive will work closely with the Commercial Marketing Lead to develop and deliver digital marketing strategies that drive referrals and improve conversion for International and Private Care and the GOSH Learning Academy. As Growth Marketing Executive, you will be a key driver of digital performance and international patient acquisition. This role is ideal for a data-driven marketer with a passion for scaling digital campaigns, optimising user journeys, and delivering measurable growth across international markets—particularly the Middle East.
- Lead on performance marketing initiatives
- Manage digital channels
- Collaborate with internal teams and external agencies to deliver high-impact campaigns that increase patient referrals and brand visibility
- Work with the Commercial Marketing Lead and multiple agencies with a growth marketing mindset and excellent analytical skills
They will take the lead on the delivery of all digital marketing for Gosh Learning Academy and GOSH international and Private Care.
Responsibilities
- Support the Commercial Marketing Lead to develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns
- Grow web traffic and enable digital growth
- Working with the Digital Engagement Officer, manage commercial social media platforms to deliver brand awareness and referrals
- Development of programmes to increase online brand awareness and reputation including regular newsletters
- Evaluate customer experience across digital channels, and deliver projects to improve conversions and journeys
- Work with the in-region agency to develop and monitor ad campaigns and budget
- Identify new markets, channels, and strategies for online growth
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Own the project plan for the I&PC website and social media presence including for the Middle East, ensuring content is optimised for SEO, UX, and conversion
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Commitment to Diversity and Inclusion
We are committed to recruiting the best person for the job through a fair, open, and consistent process that is free from bias and discrimination.
- We are working towards becoming an anti-racist organisation. This means creating a workplace where every colleague feels seen, heard, and valued, and where racism in any form has no place. Our anti-racism commitment is backed by action through our Anti-Racism Statement and action plan, developed in collaboration with our REACH staff network.
- We actively challenge discrimination, dismantle barriers, and embed equity across all aspects of our workforce, including recruitment, progression, and development. All applicants will receive equal consideration regardless of race, ethnicity, nationality, religion or belief, sexual orientation, gender identity, age, disability, health condition, or employment history.
- We particularly welcome applications from ethnically diverse communities, people with disabilities or long-term health conditions, and LGBTQ+ community members. We are proud to be a Disability Confident Employer, a member of the Business Disability Forum, and a Stonewall Diversity Champion.
- Our staff networks, including REACH, PRIDE, ENABLED, and Women’s Networks, are active and executive supported. These employee-led networks play a vital role in shaping an inclusive culture at GOSH and are open to all colleagues.
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Contact Information
For further details or informal visits, contact:
- Name: Georgina Palmer
- Job Title: Commercial Marketing Lead
- Email Address: georgina.palmer@gosh.nhs.uk
- Telephone Number: 07554018109
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