Senior Digital Marketing Manager

Wealthify is a digital wealth management platform, based in Cardiff, with a mission to make it really simple for people to invest with confidence.

Founded in 2016 to address the needs of a new generation of investors, Wealthify blends digital technology, expert investment management and close attention to our customers to make wealth creation more accessible.

Wealthify offers a range of investment accounts (Stocks & Shares ISA, Junior ISA (JISA), General Investment Account (GIA), Self-Invested Personal Pension (SIPP)) and savings accounts (Cash ISA, Instant Access Savings Account (IASA)) to give customers a range of ways to manage and grow their money.

With a proprietary technology platform, a seasoned and passionate team of experts, and a substantial base of customers and assets under management, Wealthify is now growing towards profitability under the ownership of Aviva plc, after successfully establishing itself as a digital disruptor in this huge market.

Main Spec / Requirements

• Hands-on Senior Paid (Digital Ads) Manager responsible for day-to-day management and optimisation, and owning roadmap and strategy planning for paid channels.
• Manage and optimise our existing PPC account(s) — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft/Bing, TikTok or similar).
• End-to-end ownership of campaign setup, targeting, bids/budgets, creative testing and performance optimisation.
• Strong practical understanding of audience strategy and segmentation, tracking and attribution (pixels, conversion tracking, GA4 or equivalent, UTM tagging; knowledge of server-side tracking an advantage).
• Experience working with landing page optimisation and conversion rate optimisation (A/B testing, basic CRO principles).
• Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS and CPA targets.
• Able to work independently with significant day-to-day autonomy, making tactical decisions without heavy supervision.
• Comfortable influencing and communicating with senior stakeholders; able to contribute to broader channel strategy in a small team.
• Collaborative: will work closely with Design, Data, Product and Compliance teams, so strong communication and process discipline are required.
• Self-starter, highly motivated, organised and proactive in proposing and running tests.