Travelex
Senior Digital Marketing Manager
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Senior Digital Marketing Manager
Reports to: Head of Marketing UK
Working Location: Peterborough or London, hybrid 3 days in office
Founded in 1976, Travelex’s mission is to simplify our customers’ access to international money, however and whenever. Every day we strive to make international life simple through the frictionless flow of money across our global network - and our customers depend on it. Our team is focused on continuously growing and developing the business, so our customers and partners can achieve new heights, wherever life takes them.
In the UK specifically we have a large multi-channel retail foreign exchange business and a large outsourcing business. We need a strong Senior Digital Marketing Manager to help us on our journey.
What is important to us
- Our people drive our success, so we spend a lot of time supporting and developing our people; and building an innovative, inspiring environment.
- We put the customer at the heart of our thinking, striving for advocacy.
- We’re bold with our ideas and ambitious on our targets.
- We’re flexible, fast and deliver quickly and efficiently.
Role Overview
Reporting to the Head of Marketing UK, this is a senior individual contributor role responsible for leading the development and delivery of Travelex UK's online performance marketing strategy.
Applying strategic thinking, advanced analytical capability and creative insight, you will drive measurable results and support sustainable, multi-year growth. With accountability across paid and organic marketing activity, you will set direction, oversee research and campaign execution, and continuously optimise performance to maximise commercial impact.
You will translate complex data into clear, actionable recommendations and provide authoritative reporting and strategic counsel to stakeholders at all levels of the organisation.
What you’ll do
- Lead the UK online marketing agenda, turning business priorities into an integrated strategy that drives acquisition, engagement, conversion and sustainable growth across Travelex.co.uk and the Travelex app.
- Set the direction for paid and organic activity across PPC, paid social, display, retargeting, SEO, CRM, affiliates, content and social media, ensuring plans are integrated and commercially focused.
- Lead the UK website’s mobile-first transformation, partnering with Product and Marketing to improve customer journeys, conversion and digital performance.
- Define the digital roadmap and promotional calendar, creating clear briefs and prioritising high-quality delivery across content, CRM, promotions and channels.
- Develop a customer-led content strategy across website, search, CRM and social, using insight, creativity and responsible AI to drive engagement and conversion.
- Own the UK SEO strategy, covering keyword research, technical SEO, content optimisation and organic growth.
- Lead paid search, SEO and specialist agencies, setting clear objectives and holding partners accountable for KPIs, service and commercial outcomes.
- Define and deliver a leading social media strategy that builds brand relevance, customer engagement and measurable growth.
- Own the affiliate platform and partner strategy, growing existing relationships and securing new partners to deliver profitable growth.
- Set the CRM strategy and annual contact plan across email and app, using insight, segmentation and testing to deliver relevant customer journeys.
- Own digital budgets, forecasting and cost control, directing investment to maximise ROI, CPA and ROAS.
- Support the commercial performance of Travelex.co.uk and the Travelex app, using data and customer insight to identify opportunities, manage risks and recommend action.
- Set measurement frameworks and deliver clear performance reporting, turning complex data into actionable recommendations for stakeholders and senior leaders.
- Partner with Pricing to develop effective promotions, securing Legal and Compliance approvals and meeting governance requirements.
- Build influential relationships across Product, eCommerce, Pricing, Commercial, Legal, Compliance, Marketing and external partners to align priorities and drive delivery.
- Track digital, e-commerce, customer and competitor trends, using a test-and-learn approach to evolve strategy and maintain competitive advantage.
- Provide visible digital leadership, setting high standards and fostering a collaborative, accountable and performance-focused culture.
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About you
- At least eight years’ performance or digital marketing experience, gained client-side or agency-side, with strong online and e-commerce exposure.
- Deep knowledge of the digital customer journey and key acquisition and retention channels, including SEO, paid search, paid social, display, affiliates and CRM.
- Proven experience managing significant paid media budgets, optimising channel investment and improving commercial performance.
- Highly analytical and solutions-focused, with strong numerical skills and commercial acumen; able to turn complex data into clear insight and action.
- Confident using analytics, advertising and affiliate platforms, including Google Analytics, Google Ads, Microsoft Ads, DV360, StackAdapt and Meta.
- Strong creative judgement and copywriting skills, with the ability to produce compelling, customer-focused communications.
- A proactive, delivery-focused approach, with the resourcefulness to make things happen.
- Commercially agile and comfortable working at pace, balancing speed, quality and fit-for-purpose delivery.
- A test-and-learn mindset, using evidence and experimentation to improve customer and business outcomes.
- Excellent communication and influencing skills, with the credibility to build relationships and align stakeholders at all levels.
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Why Travelex?
To remain the world’s leading foreign exchange specialist, we are focused on making our customers’ lives simpler, more engaging and hassle free while they travel or move money abroad.
We promise to give them the freedom and peace of mind to explore the world, their way – enabling them to travel confidently because they know they have us to lean on. Customer centricity and digital are at the heart of our business strategy.
Our commitment to innovation has never been greater, with the development of a number of digital-first, greenfield products and services. And with the Travelex's resources, deep industry experience and leading brand we are inventing the future of FX, cross-border e-commerce, and international payments.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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