RedCat Digital
Senior Digital Marketing Manager
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Senior Digital Marketing Manager
We’re looking for an experienced and commercially minded Senior Digital Marketing Manager to lead the planning, execution and optimisation of digital marketing strategy across both B2C & B2B audiences.
This is a hands-on management role that combines strategic thinking with day-to-day campaign delivery. You’ll oversee a small team, manage multiple digital channels, work closely with internal and external stakeholders, and use data-driven insights to drive customer acquisition, engagement and revenue growth.
Key Responsibilities
- Develop and deliver integrated digital marketing strategies that support business growth
- Manage, mentor and develop a team of digital marketers, ensuring priorities are clear and performance is maximised.
- Plan, execute and optimise campaigns across key digital channels including email marketing, paid search (PPC), paid social, organic social, affiliate, SEO, etc.
- Monitor campaign performance and continuously optimise activity based on data and insights.
- Manage digital marketing budgets and ensure strong return on investment across all channels.
- Oversee marketing automation, customer journeys and segmentation to improve lead generation and customer retention.
- Analyse website performance, conversion rates and user behaviour, identifying opportunities for optimisation.
- Produce regular performance reports, presenting insights and recommendations to senior stakeholders.
- Manage relationships with external agencies and technology partners where required.
- Stay up to date with emerging digital marketing trends, technologies and best practices
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About You
You’ll be an experienced digital marketer with strong leadership skills and a passion for delivering measurable results.
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You’ll ideally have:
- Proven experience in a Digital Marketing Manager, Online Marketing Manager or similar role.
- Experience managing and developing a small marketing team.
- Broad knowledge of digital marketing channels e.g. email, PPC, paid social, SEO, affiliate marketing and social media.
- Experience with CRM and email marketing platforms.
- Excellent project management and organisational skills.
- Strong communication and stakeholder management abilities.
- A commercial mindset with a focus on achieving measurable business outcomes.
- The ability to balance strategic planning with hands-on campaign execution.
Candidates could come from any sector, such as retail, ecommerce, travel, media, publishing, edtech, etc.
Senior Digital Marketing Manager
£60,000
London / hybrid (3 days in office)
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