Safer Group
(Senior) Digital Marketing Manager
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Job Description:
About Safer Group
Safer Group is a security technology company delivering autonomous protection solutions across multiple sectors, including construction, retail, void / vacant property, public safety and policing, and rail - environments where the stakes are high, response times matter, and downtime is costly. Our marketing function is being built around a modern demand generation engine: clean attribution, a maturing martech stack, and an authority-led content and design strategy pointed at our priority verticals. This is a continuously growing role, and a chance to support the digital side of our marketing ambitions.
The Role
You’ll be heavily involved in the end-to-end direction of Safer Group’s digital marketing & commercial activity: campaigns, paid media, SEO/GEO, analytics and the wider digital customer journey will form large parts of the remit. This is a commercial role and a digital role. We judge marketing by its contribution to qualified pipeline and revenue, brand perception and value - not vanity metrics. We’re looking for someone who is equal parts creative, technical, and analytical.
What You’ll Work On
- Evolving the digital campaign strategy and delivery: plan, build and optimise integrated campaigns across our verticals, from positioning and audience through to creative briefing, launch and reporting.
- Paid media: Google Ads end to end, plus paid social and emerging channels. Drive efficiency and conversion quality, not just volume.
- SEO and GEO: Drive technical and content to build our visibility in generative/AI-driven search, as well as traditional search rankings. A core objective is shifting demand capture away from brand-driven search towards non-brand commercial intent.
- Conversion and the digital journey: assist with landing pages, forms, booking flows and conversion-rate optimisation so digital presence translates into qualified enquiries.
- Measurement and attribution: run analytics and reporting. Implement and maintain robust tracking, including tag management.
- Martech and AI: Assist in optimising the digital stack (Google Ads, GA4, GTM, Mailchimp, Zapier and Pipedrive), and embed AI tooling to scale content production, campaign output and insight.
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Essential Experience
- Minimum 5 years demonstrable B2B marketing experience.
- A genuinely commercial mindset: you’ve been accountable for marketing’s contribution to pipeline and revenue, and can talk fluently about cost per lead, conversion and ROI.
- Hands-on ownership of paid media at a strategic and execution level.
- Strong SEO track record across technical and content outputs.
- Fluency in GA4 and building reports.
- Proven end-to-end campaign ownership.
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Desirable Experience
- Google Tag Manager and hands-on tracking/measurement implementation.
- GEO / AI-search optimisation and a clear point of view on how search is changing.
- Embedding AI tools and stacks into marketing workflows (content, research, automation, reporting).
- Familiarity with CRM-led attribution and management, ideally Pipedrive or a comparable platform.
What You’re Like
- Analytical and evidence-informed, as well as creative. You reach for the data before the opinion is built, but don’t blindly rely on it.
- Equally comfortable helping with strategy and rolling your sleeves up to execute the work.
- Commercially curious about the business, the buyers and the sales process — not just the channels involved.
- A clear and flexible communicator who can work well with multiple departments.
Safer Group is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building an inclusive team.
Reports to: Head of Digital
Benefits:
- Company pension
- Life insurance
- On-site parking
- Private medical insurance
- Sick pay
Work Location: Hybrid remote in Port Glasgow PA14 6BL
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