Royal Free Charity
Senior Digital Marketing Officer
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Senior Digital Marketing Officer
Salary
£33,665 – £34,900 – subject to skills and experience
Hours of Work
37.5 hours a week over five days. Occasional weekend and evening work for events
Contract
Permanent
Location
Hybrid working for the foreseeable future with regular attendance in the Pears Building at least two days a week.
The Role
The senior digital marketing officer will report to the head of communications.
In this role, you will optimise our digital platforms, ensuring content is always up to date and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications. As part of our friendly, professional communications team, you’ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful email campaigns that drive awareness and fundraising success.
You will be responsible for planning and delivering the charity’s email marketing campaigns, including e‑newsletters, fundraising appeals and supporter journeys.
You will evaluate our website and email activity, using tools such as Google Analytics and DotDigital platform insights to report on KPIs, identify learning and make recommendations to improve future campaign performance and audience engagement.
You will also monitor two inboxes and respond to emails.
You will be responsible for ensuring our digital communications meet accessibility standards, including WCAG requirements and UK Public Sector Digital Accessibility Regulations.
The Team
The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world.
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We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.
Apply for This Role
To apply for this post, you will need:
- Your CV (please include an up-to-date CV outlining your last employer, dates of employment, your academic and any professional qualifications, and contact details).
- A cover letter addressing how you meet the criteria set out in the job description and person specification.
- In a separate document, answer the following 3 questions, with a maximum of 300 words for each question:
- Tell us about a successful email marketing campaign you delivered. What was the objective, what did you do, and how did you measure its success?
- Tell us about a time when you recommended or made a change to improve the digital accessibility of a webpage or other digital content. What did you identify, what change did you propose and what difference did it make?
- Tell us about a time when you used data or audience insight to improve a digital campaign, channel or user journey. What did the insight tell you and what did you change as a result?
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Please note, that applications submitted without a cover letter may not be considered for this role.
You must be eligible to work in the UK.
Closing Date for Application
9am, 14 October 2026
Interview Date
22 October 2026
If you require more information regarding this vacancy, please contact our HR Team on 020 7472 6677 or email jobs@royalfreecharity.org.
About the Royal Free Charity
The Royal Free Charity stands at the threshold of its most important period of development.
Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHS services.
Through the services we provide and the programmes and equipment we fund, we make a profound and immediate difference to patients’ experiences of care.
As an equal opportunities’ employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the Royal Free Charity.
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