Halfords
Senior Digital Merchandiser – Services Team (6 Month Contract)
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Senior Digital Merchandiser – Services Team (6 Month Contract)
About us
Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co-creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.
As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.
That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.
About the role
Working as a Senior Digital Merchandiser, you will be responsible for driving the growth and ambition of the Services (Tyres, Repair and Service/MOT) proposition online, supporting Halfords Group’s goal to become the market leader.
You will own the ongoing merchandising, range management and maintenance of all Services (Tyres, Repair and Service/MOT) products and services online, ensuring every line is live with accurate content, imagery, copy and attribution.
The role also plays a key part in optimising the customer journey, driving improvements in bookings, conversion, attachment rates and availability, while ensuring customers receive clear, relevant help and advice content that supports informed purchasing decisions and delivers an excellent customer experience.
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Key responsibilities
- Own the digital merchandising strategy across Services (Tyres, Repairs and Service/MOT), driving online sales, bookings and commercial performance across Halfords and National websites to support ambitious growth targets.
- Manage and optimise the online proposition, ensuring product and service content, imagery, specifications, categorisation and SEO are accurate, engaging and customer-focused, while supporting the successful launch of new products and services.
- Use customer, competitor and performance data to drive continuous improvement, monitoring key metrics, producing insightful reporting and translating analysis into actionable recommendations that enhance customer experience, conversion and commercial performance.
- Collaborate with Commercial, Marketing, SEO and Customer Contact teams to deliver promotional activity, respond to customer feedback, identify growth opportunities and influence business decisions through evidence-based insights.
- Continuously improve the online customer journey, supporting testing and optimisation initiatives, website developments and trading priorities, while promoting digital merchandising best practice and supporting the wider team during peak trading periods.
About you
- A strong passion for digital and delivering exceptional customer experiences.
- High attention to detail with a commitment to maintaining accuracy and quality.
- Commercially minded, with the ability to balance customer needs with business objectives to drive positive outcomes.
- Analytical thinker, confident in interpreting data, identifying trends and translating insights into actions.
- Excellent communication skills, with the ability to influence stakeholders and build effective relationships across multiple teams.
- Strong organisational skills and the ability to manage deadlines while working independently.
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Reward & benefits
- A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch.
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