Tank
Senior Digital PR Account Director
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We’re seeking an exceptional Senior Digital PR Account Director to join our team, offering the opportunity to own the strategy, quality, and delivery of digital PR across a portfolio of Tank’s key accounts. You will act as a senior specialist lead for digital PR, ensuring our work delivers directly against client search and commercial objectives.
Responsibilities
- Strategic leadership and ownership of digital PR strategies across allocated accounts, translating search objectives into creative campaigns, data-led activity, and reactive opportunities.
- End-to-end digital PR campaign oversight, ensuring delivery meets agreed objectives, timelines, and quality standards.
- Collaborating directly with the SEO team to ensure digital PR activity drives link equity, organic visibility, and search performance.
- Working with account leads to identify growth opportunities within existing accounts and cross-sell services.
- Leading the digital PR element of new business pitches, proposals, and presentations alongside Commercial and Client Services teams.
- Ensuring digital PR campaigns operate within agreed scope, resource, and profitability parameters.
- Evolving Tank’s digital PR proposition and methodologies in partnership with the senior leadership team.
- Providing senior sign-off on digital PR strategies, campaign concepts, data, and client-facing outputs.
- Day-to-day leadership, coaching, and mentorship of digital PR delivery teams to foster a high-performance culture.
- Maintaining a targeted level of billable delivery, leading complex campaigns, strategic projects, and high-value media outreach.
Required Skills
- Extensive experience in a senior digital PR role within an agency environment, leading high-impact campaigns and link acquisition strategies.
- Deep understanding of organic search, SEO metrics, and how digital PR integrates with search performance.
- Proven track record in senior client handling and leading pitch processes to win new business.
- Strong team leadership and mentoring capabilities, with experience developing skills across account teams and specialists.
- Exceptional strategic vision, editorial mindset, and data-driven approach to campaign creation.
- Commercial acumen with a strong grasp of scoping, resourcing, and account profitability.
- Excellent written, verbal, and presentation skills with an ability to communicate complex search and PR concepts clearly.
- A proactive, growth-oriented mindset capable of thriving in a fast-paced agency environment.
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This is a full-time hybrid role based in our Manchester office with two days WFH and three days in the office.
Starting salary: £46,000 + depending on experience
A bit about us
Tank is a digital marketing and PR agency, driven to ensure everyone in our world makes their mark – our clients, our people and our communities.
- We are ranked 107 in the PR Week top 150, we are the highest ranked in the East Midlands, second in the Midlands and 13th outside of London.
- Our teams work across both digital and brand PR, SEO, PPC, social media and content. Our clients cover B2B and B2C sectors, from right here on our doorstep to global players.
This is a unique chance to advance your career by joining the East Midlands' leading agency.
Our Perks and Benefits
- 25 days holiday, plus bank holiday, plus extended Christmas closure and a day off for your birthday.
- A hybrid working policy which includes 3 days in the office and 2 days at home. You pick and choose your days and we offer flexible start and finish times giving you the chance to enjoy time in the office with your team and a few days WFH.
- Quarterly Tank socials organised by our social committee.
- A chance to vote every quarter in our Tank Treats for those team members who you think go that extra mile.
- Take part in our Tank ThANKs scheme, working with local charities and community organisations on a pro bono basis.
- A day off to work with a charity of your choice.
- Enhanced maternity and paternity packages.
- New business bonus scheme.
- An overtime policy so you can get back any extra hours you work.
- Cheaper electric cars with access to Love electric, the salary sacrifice scheme.
- City centre working in a beautifully restored Georgian building with an onsite bar (Nottingham) or a Grade II listed former cotton mill in the heart of Ancoats (Manchester).
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Health and Wellbeing
- Access to Health Assured, which offers free counselling sessions, legal and financial advice.
- A team of Mental Health First Aid Responders to support you.
- An anonymous staff survey so you can let us know your thoughts and feedback and we will let you know what we do about it!
- A dedicated People Director to look after our culture and our people.
- A ban on internal lunchtime meetings and out of hours emails.
- Free fruit and sweet treats.
- £50 towards your glasses for work related prescriptions and free eye tests.
Personal Development
- Access to the TANK Talks training sessions and skill swap sessions so you can learn from those around you and external thinkers.
- A personal training budget for each individual at Tank.
- Quarterly personal development days.
- Mentoring sessions to support you with any personal development needs.
If you're interested, please send your CV and a covering email by Friday 11 September explaining why you would be a great fit for our team, to careers@tankpr.co.uk.
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