Dunelm
Senior Digital Trading Manager
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Home. There's no place like it.
And there's no feeling like helping people create the joy of feeling truly at home. At Dunelm, that's what we do. We're the UK's number one choice for homewares because we make home life lovelier for our customers. And we've crafted a workplace that feels just as welcoming, where you can bring your ideas, be yourself, and feel right at home.
About the Role
As a Senior Digital Trading Manager, you'll play a critical role in driving digital category growth across Dunelm.
Reporting to the Head of Digital Trade & Operations, you will be part of our Customer Team and will be responsible for the day-to day trading of our digital platforms. You will lead a team of Digital Trading Managers whilst retaining responsibility for your own category areas. Combining strategic thinking with hands-on execution, you'll work in partnership with Commercial teams to develop category growth plans, identify opportunities through insight and data, and use digital trading levers to maximise commercial performance online.
As the senior leader within the Digital Trading team, you'll be responsible for developing team capability, driving consistency in performance analysis and trading practices, and ensuring opportunities are translated into actions that deliver measurable business impact.
This is a highly collaborative role that sits at the heart of Digital, Commercial and Customer decision-making, helping shape category strategies while driving exceptional execution across Dunelm.com.
Work your way, together
We’re a hybrid business, which means you’ll have flexibility alongside time together with your team. In this role, you can expect 2 days a week in the office or on-site, helping you stay connected, collaborate and do your best work for our customers.
What you'll be doing:
Team Leadership & Development
- Lead, coach and develop a team of Digital Trading Managers.
- Conduct regular 1-1s, performance reviews and objective setting.
- Support individual development plans and career progression.
- Foster a high-performing, collaborative and commercially focused culture.
- Ensure consistency in trading practices, weekly narrative insight generation and stakeholder engagement across the team.
- Act as the first point of escalation and support for the Digital Trading team.
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Strategic Category Partnership
- Act as the lead digital partner across all categories and as a category champion for those assigned to you.
- Build strong relationships with Category Directors and the commercial leadership teams.
- Influence decisions using your digital expertise, presenting data, customer insight and performance analysis reinforcing the sentiment of ‘digital first’.
- Ensure digital priorities and opportunities are embedded within category strategies, business plans and investment decisions.
- Align stakeholders around initiatives that drive growth, improve customer experience and support wider business objectives.
Digital Trading, Growth & Performance Management
- Own digital category performance, delivering growth across sales, profitability and customer engagement.
- Use data, analytics, customer insight and market intelligence to understand performance drivers, identify opportunities and inform category strategy.
- Monitor performance, competitor activity and market trends, proactively responding through reactive and planned trading activity.
- Maintain high standards online through the commitment to site a hygiene process to check design and brand continuity as well as buyability and shopability to minimise errors.
- Develop and execute category growth plans, trading initiatives and promotional activity that improve traffic, conversion, availability, product performance and customer experience.
- Translate insight into clear actions, forecasts and recommendations, driving measurable business outcomes through effective stakeholder engagement.
- Champion a test-and-learn approach, using experimentation and optimisation to continuously improve performance.
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Collaboration & Leadership
- Work closely with other key stake holders, including - Commercial, Digital Marketing, Campaign, Brand Marketing, App, Insights and Analytics and Optimisation & User Research teams to deliver joined-up category plans.
- Support campaign and launch planning with clear digital objectives and performance outcomes & targets, ensuring effort is matched with a relevant ROI.
- Share best practice and contribute to the continuous improvement of Digital Trading ways of working.
What we'll look for in you:
Essential Skills & Experience
- Significant experience within digital trading, ecommerce, category management or digital strategy.
- Proven track record of driving commercial growth within an online retail environment.
- Strong commercial acumen with the ability to balance strategic thinking and hands-on delivery.
- Excellent analytical skills with the ability to turn complex data into actionable recommendations.
- Experience in using web analytics tools including Google Analytics.
- Strong understanding of ecommerce performance drivers, customer behaviour and onsite trading principles.
- Experience influencing senior stakeholders and working with commercial leadership teams.
- Experience leading, coaching or developing individuals and teams.
- Ability to manage multiple priorities within a fast-paced environment.
- Strong communication and presentation skills.
- Experience working cross-functionally with Commercial, Marketing, Product, Analytics and Technology teams.
Desirable Skills & Experience
- Experience leading digital trading or optimisation functions.
- Experience operating within large, multi-category retail businesses.
- Knowledge of customer insight, experimentation and conversion optimisation techniques.
- Experience supporting investment decisions and business case development.
- Understanding of digital marketing channels and customer acquisition strategies.
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