coty
Senior Director Creative Strategy
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Senior Director of Creative Strategy, Consumer Beauty
About the Company Coty is one of the world’s largest beauty companies, boasting an iconic portfolio across fragrance, color cosmetics, skin care, and body care. As the global leader in fragrance and number three in color cosmetics, Coty’s products reach over 150 countries worldwide. The company prioritises social causes and sustainability, aiming to minimise its environmental impact.
Visit www.coty.com for more information.
About the Role
Reporting to the SVP of Brand & Equity, this Senior Director of Creative Strategy, Consumer Beauty role focuses on leading creative strategy across iconic brands within the Consumer Beauty portfolio, spanning color cosmetics and mass scents.
This dynamic role requires a hybrid strategic and creative mindset, where your responsibilities will range from crafting a compelling headline to devising innovative scripts, cultural levers, and conceptual campaigns. You’ll guiding creative and brand teams, ensuring each idea stands out by challenging conventions and mitigating clutter—all while collaborating closely with the SVP to prioritise higher-level objectives.
This is a challenger brand: fast-paced, entrepreneurial, and demanding. Immediacy, hands-on execution, and autonomy are critical to success. Flexibility is key—up to 50% hybrid working, with polarized office/remote arrangements.
Key Responsibilities
- Lead disruptive creative strategy for iconic Consumer Beauty brands across color cosmetics, personal care, nails, and fragrance.
- Write innovative, pithy, and provocative creative strategies that blend consumer insights and cultural relevance.
- Partner with creative and brand teams to co-create ideas that disrupt industry norms and elevate execution.
- Stimulate creative thinking and channel ideas through storytelling that is unmissable and strategically uncompromising.
- Develop disruptive product claims (traditional and contemporary) to create market-impacting innovations.
- Embed Social & Meta-first thinking, ensuring brand relevance in the platform-driven landscape.
- Stay connected to global culture and trends across US beauty and European markets.
- Project authenticity, pragmatism, and a free-spirited approach—avoiding dogma, pushing boundaries when necessary.
- Hands on, resolute, intentional action-taker, setting an example with hands-on execution.
- Collaborate globally, offering insight-driven creative solutions for both mass-market and niche segments.
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Requirements
Qualifications & Experience
- 15+ years working as a brand creative strategist (either in-house or agency-side).
- Global perspective—knowledge of TikTok, digital spaces, and the evolving new beauty ecosystem.
- Consumer-first mindset deeply rooted in current beauty trends, aesthetics, and values.
- Judgment & aesthetic eye: passion for evaluating work against brand alignment, strategy, and market performance.
- Must be comfortable speaking to experts at every level (team, stakeholders, clients), articulating ideas succinctly.
- Thrives in a dynamic, fast-paced entrepreneurial environment while operating autonomously under pressure.
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Skills
- Exceptional written and verbal communication: ability to craft everything from scripts, headlines, and presentations to persuasive pitches.
- Agility and adaptability: swift to respond to rapid shifts in the market or brand strategy.
- Familiarity & expertise in the UK/EU/Global mass beauty landscape—both fragrance and color cosmetics.
- Self-motivation—self-directed people-maker who can inspire cross-functional teams.
- ** Pragmatic realism**—always evaluates proof-of-concept and outcomes while maintaining freshness.
- Proven track record in beautiful, brilliant thinking, with results that drive business impact.
Why Work Here?
- Join a diverse, dynamic culture where relentless creativity meets vibrant collaboration.
- A team of thinkers who challenge norms, build bonds, and celebrate keen ideas.
- Empowerment to stretch boundaries, grow faster, and disrupt the business—faster.
- Opportunities to make a long-lasting impact, especially in the beauty and innovation sectors.
If you bring bold ambition, a fearless aura, and a commitment to spread extraordinary ideas, we’d love to connect.
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