FXI
Senior Director, Direct-to-Consumer
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Senior Director, Direct-to-Consumer
(Performance Marketing & DTC Brand Builder)
Location: Remote (Greater Philadelphia area preferred) | Full-Time
Reports to: Chief Marketing Officer / GM, Specialty & eCommerce
About Us
FXI is a leading foam innovation company across Bedding, Furniture, Industrial, Home & Office, Healthcare, and Transportation markets. We're building direct consumer relationships through two owned DTC brands — Molecule, a premium performance sleep brand for athletes and recovery-conscious consumers, and Yourigami, a children's modular foam play furniture brand launching from the ground up.
About the Role
We're looking for a Sr. Director, Direct-to-Consumer to personally own and scale both brands. This is a hands-on builder's role: for at least the first year, you'll manage creative briefs, site performance, and paid media strategy yourself — setting the strategy and executing it, with agency and vendor support. You'll own the full DTC P&L: acquisition economics, site conversion, retention, and brand positioning.
Molecule is in scale mode — sharpen acquisition, build retention, and create a board-credible growth plan. Yourigami is in launch mode — establish positioning, build the acquisition engine, and validate unit economics from zero to one.
Key Functions
- DTC Growth Strategy & P&L — revenue, CAC, contribution margin, and the investment case for team and budget across both brands
- Paid Acquisition — hands-on management of paid social and paid search (Meta, Google, TikTok); channel mix and spend efficiency
- Performance Creative — briefing and testing creative at volume; building a repeatable testing cadence with in-house and agency partners
- Email, Retention & Lifecycle — full lifecycle marketing via Klaviyo (or equivalent) for both brands
- SEO & Organic Acquisition — content strategy that builds owned traffic alongside paid
- Influencer & Affiliate Programs — scaling existing partnerships across athlete/wellness and parent/family communities
- Measurement & Reporting — incrementality testing, MER, LTV:CAC, and board-level reporting
- Site & Conversion — CRO, merchandising, and checkout optimization across two Shopify Plus storefronts
- Yourigami Launch — full go-to-market: positioning, channels, creative, and unit economics validation
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Key Requirements
- 7–10+ years of progressive DTC/digital marketing experience, including 3–5+ years of direct channel ownership
- Hands-on experience running paid social and paid search accounts yourself — not just managing an agency
- Fluency in acquisition economics beyond ROAS (CAC, MER, LTV:CAC, payback period, incrementality)
- Direct P&L ownership — personally accountable for revenue and margin
- Experience building a DTC brand or channel from early stage to scale
- Hands-on Klaviyo (or equivalent) lifecycle marketing experience
- Shopify Plus site/CRO ownership
- New brand launch experience from zero
- Comfortable operating without a team — building one through results
Preferred:
- Premium or considered-purchase brand experience
- High-AOV, low-repeat category experience (mattresses, furniture, home, children's products)
- Multi-brand portfolio management
- PE-backed environment experience
- Bachelor's degree in Marketing, Business, or related field; MBA a plus
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Total Rewards
We offer a competitive salary and a comprehensive benefits package that includes:
- Medical, dental, and vision insurance
- Basic and optional life insurance
- Short- and long-term disability coverage
- 401(k) plan with company match
- Tuition assistance
- Flexible spending accounts
Our Commitment to a Diverse Workforce
FXI is an Equal Opportunity Employer. FXI does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or based on any individual’s membership in any group or class protected by applicable federal, state, or local laws. We support workplace diversity. We strongly believe that diversity contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
FXI is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at FXI via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of FXI. No fee will be paid in the event the candidate is hired by FXI as a result of the referral or through other means.
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