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About MARI Group:
MARI is a global events and experiences company powering world-defining live experiences. Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett-Jackson (the premium U.S. collector car auction company). MARI also includes TodayTix Group, the global e-commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment.
MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle. At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply.
About the Role:
We are seeking a driven and commercially minded Sales Manager to join MARI's Arts & Entertainment team in London, with a focus on selling brand partnerships across our portfolio of leading live events.
This is a hands-on, 360° sales role spanning lead generation, proactive sales and the delivery of brand partnerships at events. You'll be responsible for driving revenue, developing new business opportunities and building strong, long-term relationships with clients.
Our event spans some of the UK's most recognised live experiences, including Taste of London, Hampton Court Palace Festival, Blenheim Palace Festival, Electric Summer at Battersea Power Station, Big Feastival, Hyde Park Winter Wonderland, Glide at Battersea Power Station and Windsor Great Park Illuminated.
This is a full-time, permanent role based in London. The role will also require attendance at events and occasional travel for client meetings, including some evening and weekend work where required.
What Success Looks Like:
- Consistently achieve or exceed individual weekly, monthly and annual sales and revenue targets across the assigned event portfolio.
- Build and maintain a strong pipeline of new business opportunities through proactive prospecting, lead generation, networking and client engagement.
- Develop strong, long-term client relationships that drive repeat business, rebooking and loyalty across MARI's portfolio.
- Maintain accurate sales forecasting, pipeline reporting and CRM data, providing clear visibility of performance and opportunities.
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What You'll Own:
- Drive sales across a portfolio of MARI's Arts & Entertainment and live event properties, maximising revenue and identifying opportunities for growth with a focus on partnership sales at Hyde Park Winter Wonderland and Glide at Battersea Power Station.
- Manage the full sales cycle, from prospecting and lead generation through to pitching, negotiation, closing and rebooking.
- Build, develop and maintain a strong pipeline of prospective brands through proactive outreach, networking, referrals and other lead-generation channels.
- Develop and maintain strong relationships with new and existing clients, providing a dependable, personal and high-quality service throughout the customer journey.
- Establish clear sales activity plans and maintain consistent communication with prospective and existing clients.
- Arrange and attend client meetings, presentations, networking opportunities and events to develop new business and strengthen existing relationships.
- Maintain accurate CRM records, sales pipelines and forecasts, and provide regular reporting on sales activity, performance and results.
- Work closely with Marketing, Operations, Finance and other internal teams to ensure a coordinated approach to sales and the successful delivery of client experiences.
- Support the rebooking strategy across events to maximise retention, repeat business and long-term revenue.
- Develop a strong understanding of the relevant market and competitive landscape, identifying emerging trends and new commercial opportunities.
- Contribute ideas to the ongoing development of our partnership opportunities and event proposition, using market and client insight to identify opportunities for growth.
- Support the Account Management team with delivery at events, ensuring brands receive an excellent experience and maintaining strong relationships throughout.
- Represent MARI professionally at client meetings, networking events and live events.
What You Bring:
- 3–4+ years of proven sales experience, ideally within events, entertainment, sport or another relevant commercial environment.
- A strong track record of achieving or exceeding individual sales and revenue targets.
- Experience managing the full sales cycle, from proactive lead generation and prospecting through to negotiation, closing and re-booking.
- Experience supporting, managing or leading others within a sales environment.
- Strong client relationship skills, with the ability to build trusted, long-term commercial relationships.
- Excellent verbal and written communication skills, with confidence presenting, networking and engaging with clients and senior stakeholders.
- Strong commercial awareness combined with a customer-focused approach.
- Excellent organisational skills and attention to detail, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Strong sales planning, pipeline management and forecasting capabilities.
- Confidence using CRM systems and Microsoft Office applications to manage sales activity, reporting and client information.
- A proactive, solutions-focused mindset, with the ability to take ownership and deliver without the need for close supervision.
- The ability to work effectively under pressure and deliver results both individually and through others.
- A genuine passion for live events.
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Benefits:
Here are some of the Benefits and Perks offered at MARI Group:
- Hybrid work environment (blend of in-office and at-home days)
- Pension match and access to a bespoke pension scheme
- Paid Parental Leave
- Employee Assistance Programme
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub
- Flexible Paid Time Off
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond.
We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
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