Purpose Brands, LLC
Senior Director of International Franchise Development
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Purpose Brands: Senior Director of International Franchise Development
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of International Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
About the Role
As the Senior Director of International Franchise Development, you will be responsible for spearheading the strategic growth and expansion of our Purpose Brands franchise network in international markets. This role offers a unique opportunity to shape the future international growth strategy of the world's largest fitness franchisor, with exposure to executive leadership and the ability to influence the growth of multiple global brands.
You will play a pivotal role in identifying, evaluating, and securing new franchise opportunities while cultivating relationships with potential franchise partners. In this role you will also work closely with the leaders of the International Purpose Brands Business Teams in the region to support further growth of existing franchise partners and secure solid growth across the brand(s). For one brand, this will mean rebuilding the sales approach: designing the playbook, driving pipeline generation, and instilling the processes required to scale. For another, it will mean sustaining and accelerating momentum in a well-established, scaled system while translating that growth model into new geographies and formats. This role will partner closely with Brand Presidents to shape brand-specific development strategies that align with Purpose Brands’ broader expansion goals. They will collaborate cross-functionally to ensure alignment across functions and apply a highly ROI-driven lens to decision making, balancing the urgency of rapid scaling with the discipline of selecting the right franchise partners and ensuring each investment generates long-term value.
Purpose/Impact: (Duties & Essential Functions)
- Develop a comprehensive multi-year strategy defining the roadmap for execution, detailing the necessary preparations and actions required to achieve sales objectives effectively.
- Establish a clear framework for the international sales process, outlining every step from lead generation to the grand openings.
- Develop and execute comprehensive strategies to identify and evaluate potential franchise opportunities in key international markets.
- Lead market research and analysis to identify target demographics, competitive landscapes, and market trends to inform franchise development initiatives and spearhead them for the respective brand.
- Cultivate and maintain relationships with prospective franchise partners, developers, and industry stakeholders to promote brand awareness and facilitate partnership opportunities.
- Collaborate with cross-functional teams including legal, finance, operations, and marketing to develop franchise models, agreements, and support systems or products tailored to international markets and their success.
- Lead the negotiation and execution of franchise agreements, ensuring alignment with company objectives and franchisee expectations as set in the International Purpose Brands growth strategy.
- Keep current on industry best practices, regulatory requirements, and emerging trends in franchise development to inform business strategies and initiatives.
- Prepare regular reports and presentations to senior leadership on franchise development activities, performance metrics, and growth opportunities.
- Share the best practices of Purpose Brands domestic departments and Franchise Development Team to Master franchisees across the Purpose Brands International Units.
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Strengths
- Strategic thinker with a results-oriented mindset and a passion for driving business growth.
- Strong strategic and tactical communication, planning and execution skills with a global lens.
- Ability to assess market opportunities, risks, and challenges to formulate effective expansion strategies related to Orangetheory Fitness globally.
- Strong leadership skills with the ability to inspire and motivate high-performing teams.
- Excellent communication and negotiation skills, with the ability to build rapport and influence key stakeholders.
- Approach problems by using logical, systematic, sequential approach.
- Ability to recognize, understand, and predict the concerns and emotions of others, and to convey this understanding empathetically through communication.
- Identify and analyze information to solve problems or make recommendations that make an impact on the business performance of a market.
- Anticipate the implications and consequences of situations and take appropriate action to be prepared for possible outcomes.
- Explore and seize profitable business opportunities with a willingness to take calculated risks to achieve business goals.
- In-depth understanding of international business practices, market dynamics, regulatory environments, and cultural nuances across different regions.
- Understanding of the international studio fitness market, its dynamics, competitive landscape, product and operational processes.
- Passion for health & wellness.
Background
- Minimum of 8–10 years of experience in franchise development, real estate development, business development, with a proven track record of success in international markets.
- Extensive experience in international franchise development, including market analysis, lead generation, franchise sales, negotiation, and contract management.
- Proven track record of successfully launching and scaling franchise operations in diverse international markets.
- Franchise industry experience with multi-brands strongly preferred (International Centered).
- Strong cultural awareness and sensitivity are critical for navigating diverse international markets.
- Experience working with teams and clients from different cultural backgrounds is highly valuable.
- Demonstrated ability to work in a fast-paced, dynamic environment with a high degree of autonomy and accountability.
- Experience within the health/wellness/fitness industry preferred.
Additional Details
- This position requires a minimum of 8–10 weeks of international travel (including solo) in the calendar year to Purpose Brands’ existing and new development markets. Additionally, some of this travel will be over weekends and/or holidays.
- This position will also require work outside of normal business hours of 8 a.m. to 5 p.m., including events and hosting of clients during the evenings.
- Must be able to obtain and maintain a valid passport and obtain required visas for travel to existing and new markets.
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Location
- Candidates must be based in Europe, with a preference for Spain or the United Kingdom.
Salary Range
- Spain: €153,000–€162,000 EUR Base
- United Kingdom: £131,000–£138,000 GBP Base
- Actual compensation will be determined based on factors including geographic location, relevant experience, skills, qualifications, and internal equity.
What’s in it for you?
- We offer a competitive salary along with exceptional benefits such as:
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
- Remote optional: Fridays
- On-site days: Mondays, Tuesdays, Wednesdays and Thursdays
DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry.
Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives.
People. Purpose. Performance. Play.
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