LEGO Digital Play
Senior Director of Product, Creator Tools
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Company Overview
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans—and provide them with meaningful, magical, and playful new experiences.
We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.
Role Overview
We are seeking a visionary product leader who is passionate about building systems for the next generation of creators. This leader will be expected to deliver tangible products and prototypes, while also contributing to the long-term product strategy and aligning our product innovations with the core LEGO Brand values of Imagination, Creativity, Fun, Learning, Caring, and Quality.
As Senior Director of Product for Creator Tools, you will own and set the product strategy to build games, tell stories, and create immersive interactive worlds.
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Core Responsibilities
- Own the end-to-end product strategy and roadmap for the creator toolset – spanning the full creation continuum, from intuitive building, to triggering behavior, to programming – so that the tools serve novice children and professional creators.
- Collaboratively define and continuously refine the creation experience across the skill spectrum, partnering with design and engineering to deliver a low floor, a high ceiling, and wide walls (i.e., easy to begin, deep enough to master, and broad enough for diverse forms of expression).
- Partner closely with the Studio team to ensure the creator tools both enable and inspire truly memorable, attractive experiences, treating the quality and breadth of what creators can make as a first-class product outcome.
- Champion the health of the creative ecosystem by cultivating advanced creators and deepening the path from first build to ambitious, published worlds, recognizing that a sustainable platform depends on a thriving population of skilled creators, not consumption alone.
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Key Qualifications & Skills
- Extensive experience in product management, including a demonstrable record of developing and launching creative tools for children.
- Fluency in designing for a wide creation skill spectrum, with the judgment to serve a wide age range and a professional creator.
- Deep expertise in building products for children.
- Knowledge of safety, privacy and developmental considerations in all age games design.
- A proven ability to lead cross-functional teams and to influence senior stakeholders across a large, matrixed organization, including design, engineering, and partners.
- A genuine affinity for the LEGO Brand and for creative, constructionist play, with the strategic clarity to translate that philosophy into product.
- Establish the success metrics and validation approach for creator tools (e.g., creation completion, creator progression and retention, quality of published worlds) and use structured playtesting to de-risk concepts before they scale.
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