SharkNinja
Senior Director PR, EMEA
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About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Director, Public Relations – EMEA
London (Battersea) with 2 days per week home working available
SharkNinja is the maker of class-leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. Our mission is to delight our customers with innovative products, and to positively impact lives in every home across the globe.
Following a period of significant growth for the Shark and Ninja brands across EMEA, and based from our exciting new office within Battersea Power Station, we are seeking a Senior Director of Public Relations to lead our EMEA media relations programme and to build on this momentum. You will be an inspiring team leader and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.
Responsibilities
- Strategic Direction and Execution: Responsible for the strategic direction, development, and execution of earned media across the EMEA region.
- Corporate Brand Activity: Develop, drive, and coordinate the strategy and execution of SharkNinja’s corporate brand activity across the EMEA region.
- Agency Management: Manage external agency partners across EMEA – including overseeing agency resources, ensuring they are briefed in a timely manner, and campaigns deliver against business goals.
- PR Budget Management: Manage and oversee the PR budget allocation across EMEA – ensuring effective use and impactful ROI.
- Internal Coordination: Manage internal stakeholders and coordinate the wider teams in SharkNinja to create impactful 360 campaigns.
- Strategic PR Counsel: Provide strategic PR counsel to the wider SharkNinja business and senior leadership team.
- Global Coordination: Coordinate with our global teams to ensure synergy in activity.
- Media Relations: Leverage existing media relationships and cultivate new contacts.
- Media Inquiries: Manage media inquiries and high-level interview requests.
- Content Creation: Create content for press releases, byline articles, and keynote presentations.
- Crisis Management: Manage crisis situations and communications to ensure best practice.
- PR Results Monitoring: Monitor, analyze, and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders.
- Opportunity Evaluation: Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Thought Leader Relationships: Build relationships with thought leaders to grow industry awareness.
- Industry Trends: Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
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Requirements
- Senior-Level Experience: Extensive senior-level public relations experience, including team leadership, required.
- Campaign Execution: Proven track record designing and executing successful public relations campaigns at a local, national, and international level.
- EMEA Experience: Experience working across EMEA markets.
- Language Skills: Fluent in German, French, or Spanish a plus but not essential.
- Agency Management: Experience of managing agencies (or coming from agency side at a senior level).
- Media Interviews: Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
- Writing and Editing: Exceptional writing and editing skills.
- Social Media: Solid experience with social media including blogs, Facebook, Twitter, Instagram, LinkedIn, etc.
- Event Planning: Event planning experience.
- Creative Thinking: Creative thinker.
- Self-Starter: Self-starter who can hit the ground running.
- Agile Approach: An agile approach to a fast and ever-changing environment.
What We Are Offering
- Work Environment: Open plan office with modern facilities, with home working available.
- Holiday: 25 days holiday plus bank holidays.
- Benefits Package: Benefits package including pension, healthcare, and dental cover.
- Staff Discount: Staff discount across all of our products.
- Diversity, Equity, and Inclusion: We strive to get smarter and are dedicated to integrating DEI in our processes, practices, and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs, and more.
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Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
- Competitive Benefits: We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
- Personal and Professional Growth: We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
Diversity, Equity, and Inclusion
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
- Life At SharkNinja
- Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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