Fifth Ray
Senior DTC Growth & Media Buyer
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About Us
We are building a Nervous System Company. Fifth Ray exists to help people remember who they were before survival mode became normal.
Our Mission
To reset the nervous system of the planet — one ritual at a time — until coherent humans are normalised in society.
We believe too much of modern life has been built around stimulation. More caffeine. More notifications. More urgency. More optimisation. More pressure to perform.
People have learned to live in survival mode and call it normal. We're building something different.
Our hero product, Cosmic Hue, is plant intelligence for the Nervous System & Gut-Brain Connection — helping people move from survival mode to coherence.
But the product is only the beginning. We're interested in what happens when millions of people begin choosing regulation over stimulation, ritual over routine and coherence over hustle.
We believe business can be a vehicle for that kind of change. Now we're looking for someone exceptional to help us carry this message much further.
The Role
We're hiring a Senior DTC Growth & Media Buyer. But I don't see this as simply a media-buying seat. I see it as stewardship of distribution.
You'll be entrusted with significant capital and with it, the responsibility to decide which messages, stories, creative ideas and truths Fifth Ray amplifies into the world. That requires someone who understands performance marketing at a very high level.
But it also requires someone who understands people:
- Human behaviour.
- Emotion.
- Desire.
- Fear.
- Identity.
- Trust.
- Attention.
Because behind every CPM, CTR, CAC and ROAS is a human being making a decision.
What We're Looking For
We're looking for someone who has genuinely operated inside high-growth DTC.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Someone who understands Meta deeply and has experience scaling meaningful monthly spend.
Someone who thinks beyond Ads Manager.
You should be comfortable thinking in NCPA, NC-ROAS, MER, AOV, CVR, contribution margin and LTV — and understanding how those numbers interact rather than optimising one metric in isolation.
You should be obsessed with creative.
- Hooks. Angles. Avatars. Offers. Formats. Fatigue. Iteration. Consumer psychology.
When performance moves, your instinct shouldn't simply be: "What happened in the account?"
It should be: What changed in the customer, creative, offer, funnel, economics or media environment and what does the evidence tell us to do next?
We don't need someone to spend our money. We need someone who knows when we have earned the right to spend more of it. And when we have, we want someone with the conviction to scale.
What We Don't Need
There's another side to this role.
Fifth Ray is entering an important chapter. We're scaling aggressively. We're building the team. We're moving towards a huge Q4 and the next stage of the company.
And personally, I'm entering one of the biggest transitions of my own life: becoming a father (again).
That has made me think deeply about the people I want beside me for what comes next.
I don't want another vendor I have to manage. I don't want someone waiting for instructions. And I don't want someone who disappears into dashboards and sends a Loom once a week.
I'm looking for someone I can deeply trust with this part of Fifth Ray.
Someone calm under pressure. Someone capable of carrying genuine responsibility. Someone who can disagree with me. Someone who cares enough about the outcome to tell me when I'm wrong. Someone who can bring structure where I bring vision. And someone who understands that exceptional performance and a deeply human way of working are not opposites. They belong together.
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I do want to work with someone who feels there is something deeper happening in the world than simply selling more products to more people.
Someone interested in consciousness. In human evolution. In the relationship between business, culture and the nervous system. Someone who believes the next era of business can be built differently.
With ambition and integrity. Performance and presence. Scale and soul.
What We Offer
If you're simply looking for another DTC account to manage, this probably isn't it. If your definition of media buying is launching campaigns, moving budgets and reporting ROAS, this probably isn't it either.
But...
If you're exceptional at your craft... If you've scaled DTC brands and can prove it... If you're fascinated by why human beings buy... If creative strategy interests you as much as campaign structure... If you want genuine ownership rather than another client... And if something about the mission of Fifth Ray feels strangely familiar to you...
I'd like to hear from you.
Send me a message.
Tell me about one DTC brand you've helped scale, what you personally owned, the numbers you moved, and why Fifth Ray resonates with you.
Don't send me the perfect application. I'd rather understand how you think.
We're looking for a steward for the next chapter. To take Fifth Ray from 100,000 Shopify Orders to 1,000,000.
Someone commercially formidable enough to help us scale the mission. And human enough to understand why the mission matters.
Exit survival mode. Choose coherence.
Manny Tura - Founder of Fifth Ray
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Jessica, London
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