ShiftPoint
Senior DTC Head of Growth & Performance Marketing
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Company Description
ShiftPoint is a pioneering company focused on driving innovative approaches to direct-to-consumer (DTC) business strategies. With a commitment to leveraging cutting-edge technology and customer insights, ShiftPoint helps brands scale rapidly and achieve measurable growth. The organization values creativity, data-driven decision-making, and adaptability to deliver outstanding results. ShiftPoint fosters a collaborative remote work environment designed to support professionals in achieving their best work.
Role Description
This is a full-time, remote role for a Head of Growth & Performance Marketing specializing in the direct-to-consumer space. In this role, you will:
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- Oversee growth marketing efforts
- Develop and execute customer acquisition strategies
- Identify high-impact channels and campaigns to scale revenue
You will lead performance marketing initiatives, optimize campaigns for maximum ROI, and collaborate closely with cross-functional teams to drive business objectives. Additionally, you will:
- Pioneer creative growth strategies
- Analyze performance data
- Recommend actionable insights to continue expanding the reach of the brand
Qualifications
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- Proven expertise in GTM, Growth Marketing, Customer Acquisition, and Growth Hacking
- Strategic thinking with a strong data-driven approach to marketing optimization
- Proficiency with analytics tools, paid media platforms, and performance tracking methodologies
- Experience in managing budgets, scaling marketing operations, and achieving measurable results
- Leadership and team management skills to guide a high-performing marketing team
- Experience in a DTC and Performance marketing environment is strongly preferred
- Excellent communication, organizational, and problem-solving abilities
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