House Of Fashion Associates
SENIOR E-COMMERCE EXEC - FASHION BRAND - SHOPIFY
Manchester
Posted 1 day ago
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Senior E-Commerce Executive - Fashion brand - SHOPIFY
Manchester
Our client, a successful D2C fashion brand based in Manchester, is looking to recruit an experienced Senior E-commerce Executive to join their team and report to their Trading Manager.
Duties and responsibilities:
Product & Content Management
- Own product setup in Shopify, working closely with Merchandising, Buying and Brand teams to ensure products are launched ahead of stock arrival.
- Manage SKU creation, imagery uploads, product copy, and attribute enrichment.
- Maintain product categorisation, navigation, and collection structures.
Website Content & Campaign Execution
- Update and maintain campaign content, landing pages, and category pages in line with the trading calendar.
- Coordinate content refreshes for launches, promotions, seasonal campaigns, and brand activity.
- Ensure website content is accurate, on-brand, and optimised for conversion.
Online Merchandising
- Execute merchandising plans across categories, including product sequencing, collection curation, and cross-sell opportunities.
- Support promotional setup and implementation across the website.
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Reporting & Market Monitoring
- Produce weekly performance reports covering sales, traffic, conversion, AOV, and key insights.
- Conduct competitor and market analysis to identify trends, pricing changes, and opportunities.
- Highlight issues and opportunities to the wider ecommerce team.
Trading & Commercial Ownership
- Own daily, weekly, and monthly trading performance, identifying opportunities and risks across key KPIs including revenue, conversion, AOV, and margin.
- Deliver actionable trading insights and recommendations to senior stakeholders.
- Lead weekly trading reviews and performance reporting.
Trading Calendar & Campaign Management
- Own the ecommerce trading calendar, ensuring seamless execution of campaigns, launches, and key trading periods.
- Coordinate cross-functional teams to deliver trading plans on time and to target.
- Manage promotional strategy, campaign planning, and trading priorities.
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Website Optimisation
- Identify and implement opportunities to improve conversion rate, customer journey, and basket value.
- Lead A/B testing and optimisation initiatives.
- Monitor site performance and prioritise improvements with internal teams and external partners.
Merchandising Strategy
- Define category merchandising strategies based on performance, stock position, and commercial priorities.
- Provide direction and guidance on product placement, category structure, and promotional visibility.
Stakeholder Management
- Act as the key point of contact between Ecommerce, Buying, Merchandising, Marketing, and Brand teams.
- Influence decision-making through data-driven recommendations.
- Support and mentor Ecommerce Executives, ensuring best practice and development within the team.
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