lululemon
Senior Ecommerce Campaigns Specialist (12-Month FTC, Maternity Cover)
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Description & Requirements
Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
In partnership with Brand and Product the Ecommerce Campaigns Team identifies and manages campaigns and an expanding range of online content, from both a Product and Community angle, aiming to drive engaged visits across the EMEA websites.
- We brief and strategize on-site journeys, liaising with key stakeholders to collect assets, manage process flow, and implement campaigns.
- The team is responsible for creating and maintaining the EMEA ecommerce campaign calendar and seasonal strategy; receiving inputs from Snr Manager Ecommerce and Web Experience Specialists.
- Ecomm Campaigns coordinates with Digital Marketing, Product, Brand & Operations to ensure that Campaign journeys are executed end to end.
- We produce hindsight recaps to evolve campaign and content execution.
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A Day in the Life: What You’ll Do
This role is a 12-month fixed-term contract (FTC) to cover maternity leave, running from November 2026 to November 2027 (with potential extension depending on business needs and the return date of the employee on leave).
- Collaborating with the Ecommerce Manager to strategize, wireframe and implement key product storytelling campaigns across 5 EMEA websites; ensuring the end-to-end journey makes sense, conducting quality assurance inclusive of areas such as assets, link testing, image accuracy, UX.
- Working closely with the Product & Catalogue Operations team to feel confident on campaign inventory, developing and building strong relationships & ways of working with these teams.
- Partnering with key stakeholder teams to enable seasonal strategies including enrollment and delegation of tasks to Campaigns Coordinator throughout process, remaining flexible and agile to a fast-paced environment with last-minute changes.
- Strategy and partnership with key teams to enable activation across Community arm of the website; coordination across Brand, Copy and Editorial teams to bring Brand Community stories to life.
- Producing reporting recaps on a weekly basis alongside retrospective end-of-campaign reporting, evaluating results & making informed data-based decisions.
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Qualifications, Skills & Experience
- 5+ years’ experience in ecommerce or related spaces, ideally with experience building website content within web platforms/CMS, working alongside Brand & Creative teams to build and sign-off creative briefs.
- Strong project management and ability to coordinate and share information in a cohesive and strategic way across multiple stakeholders.
- A strong analytical approach to identify and understand campaign performance, evaluating and making data-based decisions to evolve strategies.
- Proactive and determined problem solver with a keen eye for detail.
Must Haves
- Acknowledge the presence of choice in every moment and take personal responsibility.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
Role Classification
This role is classified as Hybrid under our global SSC Hybrid Workplace Policy.
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