CRO and experimentation

• Owning the CRO roadmap across the homepage, landing pages, bundle builder, cart and checkout journey
• Finding areas of friction through data, customer feedback and direct experience of the site
• Turning observations into clear testable hypotheses
• Setting up and running A/B tests using Intelligems or similar tools
• Testing areas such as offers, landing-page structures, subscription messaging, product cards, bundles, rewards and CTAs
• Protecting the integrity of tests and avoiding overlapping changes that make results difficult to understand
• Evaluating performance using conversion rate, AOV, subscription take-up, CAC, revenue per visitor and customer quality
• Rolling successful tests into the live experience and documenting what was learned

Paid acquisition

• Understanding and actively contributing to our Meta advertising strategy
• Being comfortable working inside Meta Business Manager and Ads Manager
• Creating and managing campaigns, ad sets, budgets, audiences and ads when needed
• Monitoring CAC, CPA, CTR, CPM, conversion rate, spend and creative fatigue
• Understanding whether a problem sits with the creative, offer, audience, website or checkout journey
• Working with our creative person to turn performance data into clear creative briefs
• Developing ad angles based on customer motivations, objections, reviews, offers and reasons to buy
• Working with external agencies while being able to challenge recommendations and understand what is happening in the account
• Making sure the promise made in an ad matches the experience customers see after they click

Technical ecommerce and development

• Using Codex, Claude Code or similar tools to build and improve ecommerce features
• Working confidently with HTML, CSS, JavaScript, Shopify Liquid and structured data
• Making front-end changes to themes, landing pages, product cards and bundle experiences
• Understanding enough back-end logic to work safely across Shopify, Recharge, Klaviyo and APIs
• Reviewing AI-generated code properly rather than deploying it blindly
• Working through staging themes, version control and sensible QA processes
• Troubleshooting technical issues across different devices, browsers, products and customer profiles
• Knowing when to solve something directly and when specialist developer support is needed

What this role looks like in practice

One day you might:

• Build and send a campaign in Klaviyo
• Add a new recurring product to Shopify and Recharge
• Review Meta performance and brief five new ad angles
• Launch a homepage A/B test
• Fix a broken product configuration in the bundle builder
• Use Claude Code to update a Shopify section
• Build a Make.com automation to pass cleaner customer data into Klaviyo
• Review whether an offer is helping conversion enough to justify the margin cost

This is a varied role, but the common thread is always the same:

Make it easier for the right customers to discover Butter & Crust, understand it, buy it and keep enjoying it.

Ideal experience

• Strong experience working in ecommerce, ideally with a subscription, DTC, food, delivery or consumer brand
• Confident working across Shopify, Klaviyo and subscription platforms such as Recharge
• Experience managing and improving ecommerce websites
• Comfortable creating and editing products, variants, metafields, collections and selling plans
• Experience building and analysing email campaigns and automated lifecycle flows
• A good understanding of Meta ads, acquisition economics and paid creative
• Experience planning and running CRO tests
• Comfortable reading ecommerce data and turning it into clear actions
• Able to write natural, persuasive customer-facing copy
• Technically confident and willing to solve problems directly
• Comfortable using AI coding tools to build, debug and improve ecommerce systems
• Able to manage agencies and freelancers without becoming dependent on them
• Happy working in a fast-moving environment where priorities can change quickly

This role will suit you if

• You like owning the full customer journey rather than one channel
• You are happy moving between commercial thinking and practical execution
• You can make a decision without needing a perfect brief
• You enjoy fixing problems rather than passing them around
• You care about performance, but also understand brand, customer trust and good UX
• You are comfortable getting into the details when something is not working
• You can prioritise the few changes that will make the biggest difference

This probably is not the right role if

• You only want to manage agencies and external teams
• Your experience is limited to uploading products and scheduling campaigns
• You are uncomfortable working with data or commercial targets
• You need a developer for every website change
• You prefer staying within one narrow specialism
• You are interested in strategy but not implementation
• You are uncomfortable learning new tools and troubleshooting technical problems

The Package

• 💸 Salary: up to £55k, depending on experience
• 🏡 Workplace: Our office is a 10-minute walk from Battersea Power Station, with flexibility for hybrid working. Likely around 2/3 days in the office
• 🕒 Working arrangement: Full-time
• 🤖 Tools: Access to the software, AI plans and development tools needed to do the job properly
• 🥐 Perk: A free weekly Butter & Crust subscription