Anya Hindmarch
Senior Ecommerce Manager
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THE BRAND
Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does.
The brand is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. Testament to this are projects such as I Am A Plastic Bag, The Universal Bag - a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade and compost at the end of their useful life. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’
Anya Hindmarch launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and exhibitions, all of which are amplified digitally. These include a fruit and veg store, a hairdresser, a Christmas Grotto, a dry off licence, A. Houndmarch dog butchers and a garden centre.
Role Overview
Own the trading, performance and optimisation of the ecommerce business across all markets, driving revenue and delivering a best-in-class customer experience.
Lead the ecommerce trading calendar, development roadmap and key digital initiatives, working closely with internal teams and external partners.
Key Responsibilities
Trading and Analytics
- Own day-to-day ecommerce trading across all markets, making market-specific adjustments to drive revenue, conversion and engagement, working closely with the CRM and Paid Media Managers to ensure acquisition and retention activity is aligned with commercial and financial targets
- Lead trade reporting and ecommerce performance meetings, analysing revenue, traffic, conversion, AOV, orders and product performance and identifying key actions.
- Own the accuracy of ecommerce tracking and reporting, working with Technology and Marketing to ensure analytics and tagging can be trusted.
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Trading Calendar, Launches and Campaigns
- Own the ecommerce trading calendar, ensuring campaigns, launches and onsite activations are commercially planned and delivered, and aligned across channels
- Own promotional, sale and markdown execution online, including the governance of discount codes and offers.
- Oversee seasonal product launches, ensuring product information, imagery, pricing and availability are accurate and delivered on time.
- Work closely with Marketing and Creative teams to ensure ecommerce asset requirements are briefed, prioritised and delivered in line with campaign and launch needs.
- Lead the digital side of brand activations and Village Hall concepts, planning for the traffic they create and converting the attention they generate.
CRO and UX Optimisation
- Oversee onsite merchandising, search, product recommendations, personalisation and content to improve product discovery and customer experience.
- Own the bespoke and personalised product experience online, working with Technology and the development agency to ensure it trades well and is properly measured.
- Identify and lead CRO and site optimisation opportunities using trading, analytics and customer behaviour data, running a structured testing programme and tracking what each test delivers.
- Ensure onsite content and copy are on-brand and correctly localised for each market, working with Copywriters and Marketing.
Development and Technology
- Manage the ecommerce development agency, including briefing, prioritisation, roadmap management, QA and UAT of site improvements and fixes.
- Manage the Shopify app and platform stack, reviewing performance and overlap on a regular basis.
- Monitor site speed, accessibility and stability across all markets.
Customer Experience and Omnichannel
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- Own the online customer proposition, including delivery, returns, payment methods, duties and taxes by market, working with Operations and Customer Service to improve it.
- Work with Retail to join up online and store, including stock visibility, click and collect and clienteling.
Team and Collaboration
- Stay ahead of ecommerce trends, emerging technologies and best practice, bringing forward ideas that improve performance and customer experience.
- Manage and develop the Ecommerce Executive, setting clear priorities and supporting their development.
Key Skills
- 6+ years' ecommerce experience, ideally within luxury, fashion or premium retail, including international or multi-market trading.
- Strong commercial understanding of ecommerce trading and performance metrics.
- Strong Shopify experience, including Shopify Plus and Shopify Markets.
- Experience with behaviour analytics and testing tools such as ContentSquare or Hotjar.
- Confident with data, including GA4 and Excel, and able to reconcile numbers across sources.
- Experience managing ecommerce development agencies and digital roadmaps.
- Strong understanding of CRO, UX, search, merchandising and onsite optimisation.
- Experience of peak trading in a consumer brand.
- Strong analytical, project management and stakeholder management skills.
- Confident presenting performance, recommendations and priorities to senior stakeholders.
- Highly organised, commercially minded and comfortable managing multiple priorities.
- Curious and proactive, with a genuine interest in how the brand creates responsibly and engages its customers.
- Line management experience.
Equal Opportunities
Anya Hindmarch is an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.
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