Albert Roger Group
Senior eCommerce Manager – TikTok Shop
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Senior eCommerce Manager - TikTok Shop
We’re looking for a Senior eCommerce Manager to take ownership of one of the fastest-growing opportunities in our sector, TikTok Shop.
We’re a fast-growing European beauty distributor, working with a portfolio of leading global beauty brands across multiple markets and channels.
You’ll have the opportunity to build the TikTok Shop operation, shape the strategy, influence investment decisions and directly drive revenue. Working closely with senior leadership, you’ll own the commercial performance of our TikTok Shop portfolio across shop management, affiliate, content, LIVE, paid media and on-platform growth tools.
What you'll be doing
Own the commercial strategy
- Build budgets, forecasts and profitable growth plans.
- Report performance, insights and recommendations directly to senior leadership.
- Identify new opportunities to increase revenue, margin and customer acquisition.
Drive TikTok Shop growth
- Grow GMV and profitability through content, affiliate, paid media, promotions and TikTok Shop tools.
- Develop and optimise LIVE and short-form video strategies.
- Build and manage affiliate partnerships and creator relationships.
- Identify opportunities to increase conversion, basket value and repeat purchase.
- Work with marketing and commercial teams to maximise launches, promotions and key trading moments.
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Build the operation
- Help establish and scale our TikTok Shop operating model from the ground up.
- Develop processes, reporting and KPIs to measure and improve performance and profitability.
- Test, learn and continually optimise what we do.
Lead people
- Work closely with the Head of Communications to lead and develop the team.
- Set clear objectives to build an effective, entrepreneurial team around the TikTok Shop opportunity.
Skills & Experience
- Hands-on experience working with TikTok.
- 3+ years' experience in eCommerce, trade/commercial, digital marketing or brand-side account management.
- Strong understanding of P&L, GMV, ROAS, CAC, conversion and attribution.
- Experience across affiliate, paid media and content/creator-led commerce.
- Strong commercial and analytical skills — you know how to turn data into action.
- Experience managing agencies, creators, partners or external stakeholders.
- An entrepreneurial mindset, comfortable building something rather than waiting for a playbook.
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In short we're looking for someone who combines commercial thinking with genuine hands-on eCommerce experience.
Why us?
- Career progression within a dynamic, growing business.
- Work with market leading brands in cosmetics plus skin, hair & baby care.
- Flexible hours and hybrid working based from our offices in Berkshire.
- Healthcare plan, pension and 25 days holiday - increasing to 29 days with length of service.
- Free onsite gym, paddle tennis and parking.
- A great place to work, with modern air-conditioned offices, an on-site café and complimentary healthy snacks.
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