Gotobeat
Senior Event Promoter - UK, Genre Lead
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Please contact eunice@gotobeat.com to apply. This is a full time role.
About Gotobeat
Gotobeat is an AI-native live entertainment company. We use data to forecast demand, sell tickets and we run the events end-to-end.
In 2026, we're on track to deliver 1,000+ shows across 16 countries and 500+ partner venues, representing strong year-on-year growth.
Today, we work across live music, club nights and comedy. We're growing quickly, and we're looking for experienced promoters who want to build something of their own within that growth.
The Role
We're hiring a full-time Senior Event Promoters to own and grow individual genres in the UK, including but not limited to:
- Indie rock
- K-pop / J-pop / C-pop
- Desi / South Asian music and culture
- Other strong genres with passionate communities
This role is particularly suited to someone entrepreneurial: a promoter who already understands their scene, has ideas and relationships of their own, and wants the structure, technology, operational support and resources to take what they do further.
You may already be promoting independently or non-independently, building your own network or spotting opportunities that can be overlooked. We want to give you the platform to turn that into something bigger.
What You'll Do
- Build your scene: Identify emerging and established artists with strong live potential and develop a clear identity and presence for your genre within Gotobeat.
- Create opportunities: Spot artists, communities and live concepts that may be underserved by traditional promoters and turn them into commercially viable events.
- Book shows: Source and negotiate deals with artists, agents, managers and labels across the UK.
- Grow your network: Build long-term relationships with the people shaping your scene — from agents and managers to labels, media, tastemakers and independent promoters.
- Structure smart deals: Use Gotobeat's data — including capacity, demand forecasts, historical sales and event performance — to inform offers and reduce guesswork.
- Own your pipeline: Build a consistent flow of opportunities and take responsibility for developing your genre over the long term.
- Stay hands-on: Work alongside operations on ticketing, allocations, timelines and show setup rather than simply handing a deal over after signature.
- Track performance: Monitor ticket sales against forecasts, identify underperformance early and use those learnings to improve future bookings.
- Manage deal administration: Review contracts for commercial and operational risk and keep booking and deal records accurate and up to date.
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What We're Looking For
- 4–5+ years of professional experience promoting, booking or programming.
- An established network of artists, agents, managers, labels or other industry partners active within your scene in the UK.
- A proven track record of booking and delivering successful live shows.
- Strong commercial understanding of guarantees, splits, all-in deals, settlements and event economics.
- Confidence using capacity, ticket sales and audience data to make booking decisions alongside industry knowledge and instinct.
- Strong negotiation and relationship-building skills.
- A hands-on mindset and willingness to stay involved beyond the initial booking.
- Willingness to travel across the UK for shows and industry events.
- Fluency in English. Language skills relevant to your genre or community are a strong advantage.
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Most importantly, we're looking for someone entrepreneurial: someone who wants to treat their genre like a business they are building, rather than a roster they are simply servicing.
Nice to Have:
- Deep credibility within your genre's wider community, including relationships with fans, media, promoters and tastemakers.
- Experience booking across adjacent or crossover genres.
- Festival programming or booking experience.
- Experience identifying emerging artists before they move into larger venues.
What We Offer:
- Real ownership: Build and lead Gotobeat's presence within your genre rather than simply executing someone else's booking strategy.
- A growing platform: Join a company delivering 1,000+ shows across 16 countries, with significant room to expand your remit as the business grows.
- Data-driven booking tools: Access to Gotobeat's demand forecasting, ticketing and event-performance data to support your decisions.
- Career progression: Opportunities to expand into larger tours, new markets, festivals and other areas of the business.
- Competitive salary, dependent on experience.
- Full-time position with significant ownership over your booking pipeline and genre.
If you know your scene, have the relationships to open doors and want the freedom to build something meaningful within it, we'd love to hear from you.
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