Card Factory
Senior Executive, CRM Campaigns
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Job Description
At cardfactory, we're looking for a commercially minded Senior Executive - CRM Campaigns to help deliver engaging, personalised customer communications across our email and app channels. This is an exciting opportunity to join our Digital team and play a key role in shaping how we engage with millions of customers throughout the year.
Working closely with teams across Marketing, Commercial, Trading and Data, you'll help deliver best-in-class CRM campaigns that drive customer engagement, support key trading periods and contribute to wider business objectives.
Based at our Support Centre in Wakefield, this role offers hybrid working with 2-3 days per week in the office.
What you'll be doing
- You'll be responsible for planning, building, deploying and optimising email and app campaigns that engage customers and support business performance.
- Working across key trading events and seasonal campaigns, you'll develop customer communications that are relevant, engaging and aligned to wider marketing objectives.
- The role will involve managing the end-to-end CRM campaign process, from planning and briefing through to build, testing, deployment and reporting.
- Using Adobe Journey Optimiser and Customer Journey Analytics tools, you'll deliver personalised customer experiences, leveraging segmentation, dynamic content and testing to maximise performance and drive continuous improvement.
- You'll collaborate closely with internal stakeholders and external partners to identify new opportunities, analyse campaign performance and implement testing plans that enhance customer engagement.
- You'll also support the development of customer segmentation and lifecycle strategies, helping to grow our contactable customer base and improve customer retention.
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What We're Looking For
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- Experience delivering email marketing or CRM campaigns within a fast-paced ecommerce, retail or digital environment
- Experience using Adobe Journey Optimiser, Customer Journey Analytics or similar CRM and marketing automation platforms
- Knowledge of HTML and CSS, with an understanding of the technical set-up of email campaigns
- Experience creating, building and optimising customer communications using segmentation, personalisation and testing
- A strong analytical mindset, with the ability to use data and insights to optimise campaign performance
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