Card Factory
Senior Executive, CRM Campaigns
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Job Description
At Funky Pigeon, we're looking for a commercially minded Senior Executive - CRM Campaigns to help deliver engaging, personalised customer communications across our email and app channels. This is an exciting opportunity to join a growing digital team and play a key role in shaping how we connect with millions of customers throughout the year.
Working closely with Marketing, Trading, Commercial and Data teams, you'll help deliver best-in-class CRM campaigns that drive customer engagement, support key trading periods and contribute to wider business objectives.
Based at our Bristol office, this role offers hybrid working with 2-3 days per week in the office.
What you'll be doing
You'll be responsible for planning, building, deploying and optimising email and app campaigns that engage customers and support business performance. Working across key trading events and seasonal campaigns, you'll develop customer communications that are relevant, engaging and aligned to wider marketing objectives.
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The role will involve managing the end-to-end CRM campaign process, from briefing and content planning through to build, testing, deployment and reporting. You'll work with a range of tools and technologies to deliver personalised customer experiences, leveraging dynamic content and segmentation to maximise performance and drive continuous improvement. You'll collaborate closely with internal stakeholders and external partners to identify new opportunities, analyse campaign performance and implement testing plans that enhance customer engagement. You'll also support the ongoing development of customer segmentation, lifecycle marketing activity and initiatives designed to grow our contactable customer base.
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What We're Looking For
- Experience delivering email marketing or CRM campaigns within a fast-paced ecommerce or digital environment
- Knowledge of email marketing platforms, with Bloomreach experience highly desirable
- Knowledge of HTML and CSS, with an understanding of the technical set-up of email campaigns
- Experience creating, building and optimising customer communications using segmentation, personalisation and testing
- A strong analytical mindset, with the ability to interpret performance data and make data-led recommendations
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