Outernet London
Senior Experiential Business Manager
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About Us: Outernet London - The Future of Immersive Culture
Welcome to Outernet, the UK’s number one most visited cultural destination, and one of the world’s most ambitious entertainment districts, where technology, culture and creativity come together in real time, in the heart of central London.
At the heart of the district is The Now Building, a first-of-its-kind immersive space featuring a four-storey, 360-degree 16K wraparound screen. With more than 120,000 visitors passing through each week, it has redefined how audiences experience content, transforming Outernet into the UK’s most visited cultural attraction. But what happens here goes far beyond what’s on screen.
Four levels below sits Outernet Live, a 1,800-capacity live venue hosting concerts, club nights, fashion shows, premieres and cultural moments that shape London’s creative scene. Designed to push sound, light and production to the next level, it has quickly become a benchmark for live entertainment in the capital. Just steps away, on legendary Denmark Street (the historic home of British music culture), The Lower Third continues that legacy. A fiercely independent grassroots venue supporting emerging artists, it combines an intimate performance space, cocktail bar and basement club built for discovery, experimentation and creative freedom.
Outernet London isn’t just a collection of venues. It’s a platform for storytelling, a testing ground for new ideas and a workplace where producers, creatives, technologists and operators collaborate to create experiences seen by millions.
Whether you’re launching global campaigns, producing live shows or helping audiences discover something new, this is a place where ambitious people can make a real impact.
This is Outernet London.
Role Overview
We're seeking an exceptional, experienced, creative and organised go-getter, with existing event/experiential agency knowledge and client relationships. Whilst you need to be, hardworking & revenue-driven, creativity and event production understanding/experience is also key. You will be a Senior Manager reporting to the Events & Experiential Business Lead, working closely alongside the venue event sales team, media sales team and Outernet creative studio team. You will be developing strong working relationships with Experiential agencies, preferred suppliers and clients to ensure Outernet becomes a partner of choice and secures repeat event business.
Key Responsibilities
- Commercial Strategy & Revenue Growth
- Support the development and execution of strategic plans to proactively sell bespoke experiential and event activity to brands and agencies, with increasing ownership of pipeline performance and revenue delivery.
- Own and manage a personal experiential pipeline, responding to briefs and proactively driving opportunities from enquiry through to close against revenue targets.
- Contribute to structured commercial strategies, ensuring briefs are translated into commercially optimised experiential proposals and activation concepts.
- Develop tailored commercial packages, including experiential builds, production uplifts, media integrations and enhanced activation elements to maximise revenue per opportunity.
- Identify opportunities to increase yield across experiential activity through upselling, expansion of scope and enhancement of creative and production elements.
- Collaborate closely with the venue event sales team on joint commercial opportunities across the estate, ensuring a unified and revenue-maximising approach to client briefs.
- Work with Outernet Studio Screen/Tech Creative team to ensure creative, technical and commercial alignment of experiential proposals.
- Support district-wide experiential opportunities in collaboration with the below-ground private venue team where relevant.
- Support the Experiential Business Lead / & Commercial Director in delivering overall revenue targets and improving conversion and commercial performance.
- Provide structured pipeline insight, commercial updates and deal progression reporting.
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Brand Presence & Market Positioning
- Represent Outernet London experiential offering at industry events, showcases and client-facing opportunities where required.
- Support positioning of Outernet London as a leading destination for experiential, brand activation and integrated event delivery.
- Contribute to strengthening market perception through high-quality creative responses and commercially compelling storytelling.
- Build and maintain visibility within agency and brand networks to support pipeline growth and repeat business.
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Sales & Pipeline Management
- Confidently Own a defined experiential pipeline, managing opportunities from brief through to contract and booking completion.
- Respond to inbound briefs and proactively develop and convert outbound opportunities in line with revenue targets.
- Maintain accurate CRM records, ensuring strong pipeline visibility, forecasting accuracy and reporting consistency.
- Track personal performance, conversion rates and commercial outcomes on a regular basis.
- Work closely with the Experiential Business Lead / & Commercial Director on pipeline prioritisation and deal progression.
- Support continuous improvement of sales processes to improve efficiency, response quality and conversion.
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Client Acquisition & Account Management
- Lead client engagement across assigned accounts from initial brief through to negotiation and close.
- Deliver high-quality experiential proposals and confidently present creative and commercial solutions to clients and agencies.
- Build and maintain strong relationships with agencies, brands and production partners to support repeat and growth business.
- Act as a trusted day-to-day senior contact for key clients, ensuring accurate interpretation and delivery of experiential briefs across creative, media and event formats.
- Negotiate commercial terms across experiential delivery, production elements and activation scope within agreed parameters.
- Support client meetings, presentations and site visits independently following onboarding/training.
- Escalate complex commercial or strategic issues to the Experiential Business Lead / Commercial Director where required.
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Cross-Functional Collaboration
- Work closely with Outernet Studio Screen/Tech Creative team to develop compelling experiential concepts and proposals.
- Collaborate with the venue event sales team to identify and deliver joint opportunities and integrated commercial propositions across the estate.
- Partner with Client Experience and Event Operations teams to ensure seamless transition from sales to delivery.
- Support integration with media sales teams where experiential production expertise is required within broader campaigns.
- Contribute to structured feedback loops across clients and internal teams to improve future sales performance and delivery outcomes.
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Systems & Commercial Excellence
- Maintain accurate CRM records, pipeline updates and reporting documentation.
- Ensure strong commercial discipline in all documentation including proposals, briefs, contracts and supporting materials.
- Support financial tracking processes including deposits, forecasting and reconciliations where required.
- Contribute to reporting and analysis that supports strategic decision-making and revenue forecasting.
- Maintain high-quality sales collateral and presentation materials to ensure consistent commercial output.
Knowledge, Skills & Experience
- Proven experience in Senior Account Manager experiential or event sales delivering against revenue targets, with consistent ability to manage opportunities from brief to close.
- Strong track record of delivering against sales targets in a structured environment (weekly, monthly, quarterly, annual).
- Strong understanding of client briefs with ability to translate them into commercially strong experiential proposals.
- Experience developing or contributing to commercial experiential packages, including upselling, pricing logic and value creation.
- Strong commercial awareness with developing capability in revenue optimisation, yield management and pipeline strategy.
- Ideally established network within agencies, brand clients and/or experiential production ecosystem.
- Strong written communication skills with experience producing persuasive, commercially driven presentations (PowerPoint).
- Strong visual storytelling and presentation design capability.
- Confident presenting and hosting client meetings and site visits independently following onboarding.
- Strong understanding of experiential production and event logistics highly desirable.
- Strong negotiation, relationship-building and listening skills.
- Highly organised with strong attention to detail and administrative discipline.
- Comfortable working cross-functionally across creative, production, media and operations teams.
Benefits
- Salary: On application
- 24 Annual Leave days
- Medical Insurance (after three months)
- Life Assurance (after three months)
- Mintago – pension salary sacrifice, access to retail vouchers, salary sacrifice across childcare
- EAP
- Linked In Learning
- Central London offices
- Equal Opportunity Employer
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