• Performance Measurement and Data-Driven Decision Making: Define success metrics, analyze performance data, and leverage market insights to continuously optimize programs, inform investment decisions, and clearly communicate results and recommendations to senior stakeholders.

• Integrated Multi-Channel Campaign Leadership: Lead the development and execution of integrated campaigns across email, digital advertising, social, and other channels, ensuring cohesive execution, consistent messaging, and alignment from strategy through delivery.

• Brand Leadership and Regional Positioning: Champion brand consistency and positioning across assigned regions, ensuring a strong, differentiated, and locally relevant brand presence across all field marketing initiatives.

• Budget Ownership and Resource Allocation: Own and manage regional field marketing budgets, making strategic investment decisions to maximize ROI, scale high-performing initiatives, and balance short-term impact with long-term growth.

• Marketing Technology and Enablement: Leverage and optimize marketing technology platforms—including Pardot, HubSpot, 6sense, and CRM systems—to improve campaign execution, targeting, measurement, and reporting, while driving best practices across the region.

• Additional Leadership Contributions: Contribute to broader field marketing initiatives, mentor junior team members as needed, and support cross-functional projects that advance regional and global marketing objectives.

FedRAMP Classification Notice

This position is currently designated as Out of Scope for FedRAMP-authorized systems and environments. Individuals in this role are not expected to require access to systems or data within the FedRAMP authorization boundary as part of their regular job responsibilities.

If business needs change and the role is expanded to include access to FedRAMP-authorized systems or data, any required verification, authorization, confidentiality, or access-control requirements must be successfully completed before such access is granted.

What we will require of you

• 6+ years of progressive experience in field marketing or demand generation roles, with demonstrated success driving pipeline and revenue impact within enterprise IT and/or B2B SaaS environments across one or more European regions; namely UKI, Nordics or Benelux.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience delivering complex, multi-market marketing programs.

• Advanced proficiency in marketing automation and CRM platforms (e.g., Pardot, HubSpot, Salesforce), with experience leveraging these tools to support segmentation, attribution, reporting, and optimization at scale.

• Strong analytical and strategic thinking skills, with a proven track record of using data, insights, and performance metrics to inform decision-making, prioritize investments, and optimize field marketing outcomes.

• Extensive experience planning and executing integrated field marketing programs, including high-impact regional events, webinars, digital campaigns, and account-based initiatives, with clear contribution to pipeline performance.

• Familiarity with digital marketing channels, including paid and organic tactics, and how they integrate with field and sales-led motions across the buyer journey.

• Excellent program and project management capabilities, with the ability to lead multiple complex initiatives simultaneously, manage dependencies, and deliver results in a fast-paced, evolving environment.

• Demonstrated ability to operate with a high degree of autonomy, influence cross-functional stakeholders, and serve as a trusted partner to sales and marketing leadership.

• Willingness to travel occasionally (up to 15%) as part of a hybrid work model combining office-based and remote collaboration.

In addition, we hope you will appreciate:

• Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
• Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
• Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.