Verda
Senior Field Marketing Manager
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At Verda, we're building a fully featured European AI cloud
Covering everything needed to train, experiment with, and deploy AI models at scale, we are a full-stack AI infrastructure company. Our systems handle design, operation, and optimization of compute powering modern AI workloads spanning training and inference. And here’s a key detail: our infrastructure runs on 100% renewable energy, aiming to foster a more sustainable AI ecosystem.
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About the Role
We’re seeking a Senior Field Marketer to lead the EMEA go-to-market strategy end-to-end, from high-level planning to execution. This is a high-autonomy, high-impact role, where you’ll:
- Define the regional marketing strategy for pipeline generation, in-market presence, and customer engagement.
- Align marketing efforts directly with revenue priorities.
You’ll collaborate closely with EMEA sales leadership—co-owning account priorities, co-designing go-to-market plans, and driving data-backed marketing investment decisions. Your scope is complete: managing executive engagement programs, field events, Account-Based Marketing (ABM), demand generation, and partner marketing, all synchronised in a regional calendar linked solidly to pipeline outcomes.
This is an entrepreneurial opportunity. As one of the first dedicated field marketers in EMEA at a fast-growing, rapidly evolving company, you’ll craft how marketing operates across the region. Expect execution responsibility, not just oversight, alongside accountability for results that matter.
What You Will Do
Strategic Revival and Ownership
- Define and own the EMEA field marketing strategy, spanning pipeline generation, in-market prescence, and target customer engagement. Align this with Verda’s revenue priorities.
Regional Campaign Orchestration
- Build and execute an integrated and cohesive regional marketing calendar, covering:
- Field events (executive roundtables, roadshows, conferences, webinars)
- Executive engagement programs
- ABM initiatives
- Demand generation
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- Execute end-to-end conversions and engagement programs across the full buyer journey, from awareness to consideration to choice.
Account-Based Momentum
- Execute 1:1 and 1:few ABM programs targeting EMEA’s priority accounts.
- Partner with EMEA sales on account selection and activation of personalised, multi-channel programs—tailored to specific buying groups.
Sales Collaboration and Alignment
- Serve as the primary marketing stakeholder to EMEA sales leadership.
- Co-develop go-to-market plans within cross-functional teams.
- Align marketing investments to revenue priorities.
- Maintain direct communication on one-to-one campaign alignment, account prioritisation, and executive follow-ups.
Demand Generation Partners
- Accelerate deals through targeted marketing programs. Listen to Sales feedback, embed insights, and refine approach accordingly.
Pipeline Measurement and ROI
- Establish measurable frameworks and reporting cadences connecting marketing activity to pipeline, revenue, account expansion, and ABM success.
- Track key metrics: pipeline contribution, conversion rates, return on investment (ROI), and cost-per-pipeline leadership.
- Optimise programs consistently using test-and-learn methodologies.
Key Competencies
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8+ years of experience in:
- Field marketing, regional marketing, or demand generation (specifically in enterprise B2B technology).
- Defining and owning regional marketing strategies—not just executing against one.
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Ability to build collaborative relationships with sales leadership under conditions of shared but uncertain authority.
- Skill to influence joint planning and decision-making.
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Hands-on management of executive engagement programs and field-scale events—proven history in achieving direct pipeline impact.
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Strong, evidence-based knowledge of:
- ABM methodologies: Account selection, multi-channel activation, and measurement/proof.
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Strategic negotiation abilities with vendors and suppliers to drive value at optimal cost.
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Proficient with key CRM systems, marketing automation, and analytics platforms—sympathetic exposure to AI workflows for execution.
- A tester-believer mindset toward adopting AI tools to improve efficiency and scale.
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Strong inclination for taking personal accountability for program delivery—no delegation if outcomes hinge on your hands-on leadership.
Additional Competencies (Strong Differentiators)
- Scaled experience shaping field marketing execution in multiple EMEA sub-regions simultaneously.
- Expertise in precincts like:
- Cloud marketing
- Data architecture
- AI infrastructure (e.g., training vs. inference, GPU economics, generally familiar with technical buyer language).
- Questionable familiarity with AI/ML workflow platforms, and operational understanding of ABM tooling for granular engagement.
- Relevant track record establishing a regional field function from ground-zero at high-growth, early-stage organisations.
Categorical Summary
Location
Helsinki (Hybrid), London (Hybrid), or Remote (EU-based only)
Contract Type
Full-time, permanent
Concluding: Next Steps
This is your next momentary career move? Exactly. Apply now. Please submit your credentials through our Careers page. Do not apply by email.
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