Appian Corporation
Senior Field Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Us
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
About the Role
As the Senior Field Marketing Manager for the UKI at Appian, you will lead demand generation initiatives across the region. Reporting to the Director of Field Marketing, UKI, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide, industry-specific, and account-based marketing campaigns.
Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region. Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, where required tailored to local markets.
You’ll be results driven and will work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs.
This role requires a good understanding of the best marketing practices and trends, plus the ability to be hands-on whenever necessary to get work done.
Key Responsibilities
- Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
- Create and implement account specific marketing plans in collaboration with account teams.
- Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
- Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
- Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
- Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
- Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to combine integrated marketing efforts in the best possible way.
- Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related area.
- Minimum of 6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
- Proven track record of developing and executing demand generation strategies that drive pipeline growth and revenue across key industries, including Manufacturing, Telecommunications, Travel & Transport, Energy & Utilities, Life Sciences, Retail, and the Public Sector.
- Account Based Marketing experience.
- Strong personal and cross-functional team leadership skills.
- Ability to mentor and support junior team members, fostering their technical and professional development.
- Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
- Excellent communication, collaboration, and stakeholder management skills.
- Strategic thinker with the ability to translate market insights into actionable marketing plans.
- Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.
Compensation
The base salary provided represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
Base Salary Range
£50,000—£125,000 GBP
Appian offers a comprehensive benefits package, which may include health coverage, life and disability insurance, an Employee Assistance Program (EAP) with free mental health support, an Employee Stock Purchase Program (ESPP), lifestyle allowance, tuition reimbursement, and family-forming benefits. Benefits may vary by country. Please ask your Talent Acquisition Specialist for details on the benefits available in the location you are applying to.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
Tools and Resources
Training and Development
During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Growth Opportunities
Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community
We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides AI automation for mission-critical work. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for more than 25 years and understand enterprise operations like no one else. For more information, visit appian.com [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location