Employment Hero
Senior Field Marketing Manager
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Who we are
Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.
Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.
The EH Way
At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.
- We are Mission First - Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
- We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
- We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
- We Live by Our Values - we role model our values 100% of the time
- We Expect High Performance - we set a high standard and we’re not satisfied with being average.
This role
We’re looking for a commercially-driven Senior Field Marketing Manager to own and scale our UK field marketing strategy across events, partner activations, and targeted outbound campaigns. This is not an event execution role. It is a revenue-generating marketing role responsible for designing and delivering field programmes that create pipelines, accelerate deals, and drive measurable ROI across our core and mid-market segments.
You will work in close partnership with Sales, Partnerships, and Marketing to ensure every field activity—whether a roundtable, tradeshow, partner campaign, or direct mail drop—is tightly aligned to commercial outcomes.
Your key focus areas will be
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Field Marketing Strategy & Pipeline Ownership
- Own the UK field marketing plan aligned to revenue targets across core and mid-market segments
- Build integrated field campaigns that combine events, partner activity, ABM, and outbound support
- Define clear pipeline targets and ROI expectations for all field programmes
- Prioritise activity based on commercial impact, not volume or brand exposure.
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Events (End-to-End Commercial Ownership)
- Own the full lifecycle of events across:
- Tradeshows and exhibitions
- Conferences and sponsored events
- Owned events (roundtables, dinners, VIP experiences)
- Webinars and hybrid experiences.
- Critically:
- Define success metrics upfront (pipeline, SQLs, revenue influence)
- Work with Sales on target account selection and attendee strategy
- Ensure strong pre-event activation (outreach, booking meetings, partner alignment)
- Drive high-impact engagement on the day (not passive attendance)
- Own post-event follow-up strategy (sales enablement, nurture, conversion tracking).
- Own the full lifecycle of events across:
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Partner & Channel Marketing Activation
- Develop and execute joint campaigns with key partners (e.g. accountants, bureaus, tech partners)
- Design partner-led events and co-marketing activations
- Support the growth of partner-sourced pipeline and revenue via in-person engagements
- Align closely with the Partnerships team to activate high-value partner segments.
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Field & Outbound Campaign Support
- Design and execute targeted field campaigns to support outbound sales motions
- Lead creative and execution of direct mail, gifting, and account-based activations
- Collaborate with Sales Development and Account Executives to increase conversion rates across key accounts
- Use intent data and insights to prioritise accounts and personalise outreach.
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Sales Alignment & Revenue Impact
- Act as a true partner to Sales—embedded in regional and segment strategies
- Build joint plans with Sales leaders to support pipeline generation and deal acceleration
- Ensure all activity supports clear commercial goals (pipeline, win rate, deal velocity)
- Track performance and continuously optimise based on revenue outcomes.
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Measurement, ROI & Optimisation
- Define and report on key metrics including:
- Pipeline generated
- Cost per opportunity
- Pipeline-to-revenue conversion
- Event ROI and payback period.
- Build post-activation reviews with clear insights and recommendations.
- Continuously test and optimise field programmes to improve efficiency and impact.
- Define and report on key metrics including:
Who you are
To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring
- 5–8+ years in B2B field marketing, demand generation, or regional marketing (ideally SaaS or tech)
- Proven track record of delivering pipeline and revenue through field programmes
- Experience working with Sales teams on account-based and outbound motions
- Strong commercial mindset with ability to prioritise high-impact activities
- Experience managing: Events (owned + third-party), Partner marketing / channel activation, Direct mail / ABM-style campaigns.
- Data-driven with strong understanding of marketing attribution and funnel metrics
- Excellent stakeholder management across Sales, Partnerships, and Marketing.
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What Good Looks Like in This Role
- Field marketing is seen as a top pipeline-generating channel, not a cost centre
- Events consistently generate qualified pipeline, not just leads or attendance
- Strong alignment with Sales—joint ownership of outcomes, not handoffs
- Partner activity contributes meaningfully to revenue growth
- Clear visibility of ROI across all field initiatives.
What we can offer
At Employment Hero, we don't just talk about a better way to work. We live it.
Joining Employment Hero means you'll:
- Work in a remote-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
- Be trusted to own your work, make decisions, and have a real impact from day one.
- Access cutting-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
- Surround yourself with ambitious, high-performing teammates who will challenge, support and inspire you to do the best work of your career.
- Own ESOP (Employee Share Options) in one of the world's fastest-growing technology companies, so you can share in the value you help create.
- Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
- Connect with colleagues from around the world at our Annual Global Gathering. We've celebrated together in Thailand, Vietnam, Bali and Dubai, and can't wait to meet in the Gold Coast, Australia, in September 2026.
Privacy and AI Notices
We’re AI-first, so may use AI tools to review your applications and support our interviewing and hiring process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. These tools do not replace human judgment and the final hiring decision sits with our team.
We verify candidate identity and location as part of our hiring process.
At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.
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