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Senior Field Marketing Manager - UKI
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Senior Field Marketing Manager - UKI
London EC2 | Hybrid - 3 days office / 2 days home
Contract to 30 November 2027
We are recruiting a Senior Field Marketing Manager to join a leading global enterprise technology business, taking ownership of field marketing across key UK & Ireland industry sectors including Retail, Hospitality, Transportation and Manufacturing.
This is a senior, commercially focused B2B field marketing role for someone who understands how to turn sales priorities and target-account strategies into integrated marketing programmes that create demand, generate pipeline and accelerate enterprise opportunities.
You will act as the primary marketing partner to senior Sales and account teams, owning the field marketing strategy and bringing together ABM, demand generation, digital, content, events, executive engagement and partner marketing.
What you'll be doing
- Own the UKI field marketing strategy and execution across priority industry segments and enterprise accounts.
- Develop integrated demand generation, ABM and pipeline marketing programmes aligned to Sales priorities, account plans and revenue objectives.
- Partner closely with Sales leadership and enterprise account teams, identifying pipeline gaps and determining where marketing can have the greatest commercial impact.
- Build and execute account-based marketing (ABM) programmes across strategic and priority accounts.
- Lead integrated campaigns across field, digital, content, events, PR, customer advocacy and partner marketing.
- Own high-impact field events, executive roundtables, trade shows and customer engagement programmes, from strategy and positioning through execution and follow-up.
- Develop joint campaigns with strategic partners to support co-selling, account engagement and pipeline generation.
- Manage field marketing budgets and external agencies/vendors, ensuring programmes are delivered effectively and against commercial priorities.
- Measure pipeline creation, pipeline acceleration, campaign performance, ROI and revenue impact, using data to optimise future investment.
- Act as the central marketing lead for the market, coordinating multiple internal teams around a clear and consistent GTM strategy.
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What we're looking for
You will have 8+ years' experience in B2B field marketing, demand generation, ABM or integrated marketing, ideally gained within enterprise technology, SaaS, cloud or a similarly complex B2B environment.
You should also bring:
- Strong Field Marketing experience with ownership of regional, industry or territory marketing plans.
- Proven Demand Generation, Pipeline Marketing and Revenue Marketing experience.
- Strong Account-Based Marketing (ABM) expertise, ideally targeting strategic or named enterprise accounts.
- Evidence of marketing programmes delivering measurable pipeline and revenue impact.
- Experience partnering directly with enterprise Sales leaders and account teams.
- Strong integrated Campaign Management experience across multiple marketing channels.
- Experience delivering executive engagements, customer events, roundtables and industry programmes.
- Strong Reporting & Analysis skills, including pipeline, ROI and campaign-performance measurement.
- Experience managing marketing budgets, agencies and external suppliers.
- Excellent stakeholder management and the ability to influence across Sales, Marketing, Partners and senior leadership.
- Experience marketing into Retail, Hospitality, Transportation, Manufacturing or Consumer Goods would be particularly valuable.
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The opportunity
This role suits an experienced field marketer who is equally comfortable building the strategy and executing it.
You'll have significant ownership of the UKI market, working closely with enterprise Sales and specialist marketing teams to determine where marketing investment should be focused and demonstrating its impact through engagement, pipeline and revenue.
If your background combines Field Marketing + ABM + Demand Generation + enterprise Sales alignment + measurable pipeline impact, we'd be interested in speaking with you.
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