Senior Field Marketing Specialist

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.

By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.

From prototype to real-world impact - be part of a global shift by doing work that matters.

Role Overview

The Senior Field Marketing Specialist is responsible for planning, executing and optimising integrated marketing programs that strengthen brand awareness, drive demand and support revenue growth across diverse industries across EMEA. A fast-paced role, you will work closely with many business stakeholders such as Sales, Industry Advisors and the Partnerships team in a dynamic global marketing function. Together, we will take great pride in orchestrating engaging campaigns, ABM, and curated event experiences for our clients.

As the ultimate partner for Sales, the ideal candidate is a strategic marketeer with strong execution capabilities, commercial acumen and proven experience in delivering measurable marketing outcomes in a B2B technology or professional services environment. The successful candidate will also have a real passion for client engagement and a tenacious energy to design and execute diverse programs and experiences that truly deepen our clients trust in Endava.

Key Responsibilities

Field Marketing Strategy & Execution

• Develop and execute regional field marketing plans for EMEA, aligned with Endava's commercial priorities and business objectives.
• Design integrated marketing campaigns that combine digital marketing, events, content, ABM, and partner marketing to engage the C-Suite audience across our clients.
• Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities, partnering with the global marketing function to execute.
• Tailor global marketing initiatives to regional market needs where appropriate while maintaining brand consistency.
• Ensure marketing activities align with industry, account and regional growth strategies.
• Optimise all marketing activities and programs to ensure strong demand and pipeline generation and ROI industry benchmarks are achieved.

Sales & Stakeholder Collaboration

• Build strong relationships with regional Sales leaders, Client Partners and Industry leaders.
• Act as the primary marketing advisor for teams across EMEA and the partner that helps Sales drive conversion of MQLs into closed won business.
• Align marketing investments with commercial priorities and business development objectives.
• Support executive engagement programs and strategic client initiatives.
• Whilst accountable for EMEA marketing, you’ll enjoy being an active member of the global marketing community, provide expertise and input that shapes global campaigns and ABM initiatives.
• Share and contribute to marketing best practice globally, such as AI-enabled execution, curating VIP client experiences etc.

Distinct Accountabilities Across EMEA

• Campaign Management: Play a key role in helping to design global campaigns, agree target accounts with sales, provide regional adaptations in messaging/content and orchestrating the hand-off of leads to Sales to drive conversion.
• Business Development Resources/Agency: Working with our global marketing function, you will play a critical role in managing the hand-over of BANT verified leads to your Sales colleagues, supporting them on follow-up and reporting back to the team and agency on the lead quality to ensure maximum ROI.
• ABM: Joining forces with our global marketing team, as we scale our 1:1, 1:few, 1:many ABM model globally, you will play a critical role in account selection, ABM activation and personalised content.
• Events: Global, Regional Partner and Industry Events as Curated Experiences:
  • Endava has a significant presence across key partner and industry events globally. For Global events, you will partner with our global team to orchestrate and execute these events in the EMEA region. For regional events, you will lead the event strategy, activation approach and client experience. In addition, Endava will host a series of Roundtables, CSuite events for their clients across all industries, many of which jointly hosted with world-class technology partners. Across all three dimensions, you and the wider EMEA team will play a critical role in delivering a VIP experience for clients throughout.
• Regional Communications, Client Stories and PR: Partnering with your Regional Communications Leader, you will play a key role in building and publishing a strong pipeline of client stories, thought leadership content and PR stories to drive increased market and brand awareness. In the region, you’ll help to facilitate client partner and client engagement, partnering with content writers and facilitating local filming.
• Client advocacy: As we build positive momentum of externally published client transformation stories, you will help drive integrated client advocacy initiatives, such as client hosted panels, speakers at industry events etc, all aimed to elevate the reputation of our clients and Endava second.
• Social: Work with our global social media team to drive best practice on local social channels and audience management, supporting the team with local content/stories and drive local amplification with regional sales.
• Performance Measurement: Track, analyse and report campaign performance using CRM and marketing automation platforms such as Hubspot. Monitor key performance indicators including:
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Pipeline influenced
  • Pipeline generated
  • Opportunity conversion
  • Event ROI
  • Campaign engagement As a team, you will produce regular reports and recommendations for optimisation in real time.
• Budget & Vendor Management: Manage field/area marketing budgets and ensure efficient allocation of resources, managing all spend responsibly. As a team player, you will coordinate external agencies, event suppliers, venues, and marketing partners. As a leader, you will ensure activities are delivered on time, within budget and in accordance with procurement processes.