Aloft Hotels
Senior Groups and Events Executive - Aloft by Marriott London Excel
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Job Information
Job Number: 26093957
Job Category: Sales & Marketing
Location: One Eastern Gateway, Royal Victoria Dock, London, London, United Kingdom, E16 1FR
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Schedule: Full Time
Located Remotely?: No
Position Type: Non-Management
Job Summary
The Senior Groups & Events Executive is responsible for managing group bookings and event enquiries from initial contact through to successful delivery. The role focuses on maximizing revenue opportunities while providing exceptional customer service and ensuring seamless coordination between clients and hotel operational departments.
The successful candidate will handle corporate, leisure, conference, meetings, social, and special event bookings, maintain strong client relationships, and support the achievement of departmental sales and revenue targets.
Key Responsibilities
Sales & Revenue Management
- Handle group and event enquiries promptly and professionally.
- Identify opportunities to grow existing accounts and generate repeat business.
- Conduct client entertainment, networking, and external sales activities where appropriate.
- Support the hotel's overall business development strategy.
- Contribute to forecasting, budgeting, and monthly commercial reviews.
- Act as a departmental lead in the absence of the Senior Groups & Events Manager.
- Support onboarding and development of new team members.
- Drive best practice and continuous improvement initiatives across the department.
- Assist with performance coaching and training activities.
- Drive cross-selling opportunities across guest rooms, meeting space, catering, bar, and restaurant outlets.
- Prepare proposals, quotations, contracts, and event orders.
- Negotiate rates, packages, and terms in line with company guidelines.
- Upsell hotel services, accommodation, catering, meeting spaces, and additional event requirements.
- Maximize revenue opportunities and contribute to achieving departmental targets.
- Monitor booking pace and follow up on tentative business to secure confirmations.
Event Planning & Coordination
- Organize and coordinate meetings, conferences, banquets, and other special events.
- Conduct site inspections, food tastings, and client show-rounds.
- Liaise with clients to determine event requirements and expectations.
- Create detailed event briefs and communicate information accurately to operational departments.
- Ensure all event details are confirmed and documented before arrival.
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Client Relationship Management
- Build and maintain strong relationships with corporate clients, agencies, event planners, and repeat customers.
- Act as the main point of contact throughout the booking process.
- Resolve client concerns and provide effective solutions.
- Conduct post-event follow-up to obtain feedback and identify future business opportunities.
Operational Coordination
- Work closely with Front Office, Food & Beverage, Kitchen, Housekeeping, Revenue Management, and Operations teams.
- Attend operational meetings and event handover meetings.
- Ensure all departments are informed of event requirements and changes.
- Monitor event delivery to ensure service standards are met.
Administration & Reporting
- Maintain accurate records within the hotel's sales and event management systems.
- Prepare reports as required.
- Ensure contracts, deposits, invoices, and payment schedules are processed correctly.
- Maintain compliance with company policies and brand standards.
Team Support
- Support and mentor Groups & Events Executives within the team.
- Share best practices and provide guidance on complex bookings.
- Assist the Senior Manager with departmental projects and training initiatives.
Skills & Qualifications
Essential
- Minimum 2–5 years' experience within hotel groups and events, conference and banqueting, or hospitality sales.
- Strong knowledge of event planning and hotel operations.
- Excellent communication and negotiation skills.
- Proven ability to manage multiple projects simultaneously.
- Strong organizational and time management skills.
- Commercial awareness and revenue-focused mindset.
- Proficiency in Microsoft Office and hotel sales systems (Opera, Salesforce, or similar).
Desirable
- Degree or diploma in Hospitality Management, Events Management, Business, or related field.
- Experience working within a branded hotel environment.
- Knowledge of revenue management principles.
Key Competencies
- Customer Focus
- Relationship Building
- Commercial Awareness
- Negotiation Skills
- Attention to Detail
- Problem Solving
- Planning & Organization
- Teamwork & Collaboration
- Leadership & Mentoring
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Results Driven Performance Indicators (KPIs)
- Group and event revenue achieved
- Conversion rate of enquiries to confirmed bookings
- Client satisfaction scores
- Repeat business and account retention
- Accuracy of event documentation
- Response times to enquiries
- Achievement of departmental sales targets
Role Profile Summary
“The Senior Groups & Events Executive is responsible for driving group and event sales while delivering exceptional customer experiences. Acting as the primary liaison between clients and hotel operations, the role ensures seamless planning and execution of events, maximizes revenue opportunities, and supports the achievement of commercial objectives through leads’ conversion, relationship management, and operational excellence.”
Equal Opportunity Employer
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Aloft
At Aloft, we aren’t your typical hotel—but we aren’t too cool for school either. We’re here to be our guests’ launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they’re in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We’re looking for confident self-expressers who aren’t afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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