Digital Science
Senior Growth & Commercial Analyst, B2C
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Department: Marketing
Location: UK
Description
About us
We are Digital Science and we are advancing the research ecosystem.
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?
Your new role
The Senior Growth & Commercial Analytics Manager is the analytical engine of the B2C marketing team. You own the marketing analytics stack and the reporting that tells us what is working, what is not, and where to invest next. You also own the commercial view: the revenue, subscription, and unit economics that show whether the growth we generate is building a healthy business. Your work turns data into decisions that grow acquisition, engagement, retention, and revenue across the consumer brands.
This is a senior, hands-on role with real ownership and real influence. You build and maintain the reporting the whole B2C team relies on, from campaign performance and cohort behaviour to subscription revenue, lifetime value, and marketing efficiency. You partner with marketing managers on the ground and with the VP of Marketing, B2C on the numbers that shape strategy, budget, and the commercial case for investment. You sit close to the central Data and Analytics team and to Finance, drawing on shared infrastructure while serving the specific commercial needs of the B2C portfolio. You also set the standard for how the team measures, and you help marketers become more data-fluent.
What You’ll Be Doing
- Own the B2C marketing analytics stack. Maintain the tools, data pipelines, and dashboards the team depends on, in partnership with the central Data and Analytics team.
- Build and own full-funnel reporting for all B2C brands: acquisition, activation, engagement, and retention. Make the numbers clear, trusted, and available to the people who need them.
- Own commercial and revenue analytics for the portfolio: subscription revenue, MRR and ARR movement, renewals, churn, and net revenue retention. Show how growth converts into a healthy business.
- Own the unit economics: LTV, CAC, payback period, and contribution margin. Keep them honest and defensible.
- Build and maintain revenue models and forecasts, including scenario and sensitivity analysis. Model the range of outcomes, not just the base case.
- Track budget against actual and report on marketing efficiency (CAC, payback, and return on spend) so we know which investment is paying off and which is not.
- Analyse pricing, packaging, and free-to-paid conversion. Quantify the commercial impact of changes and support pricing decisions with evidence.
- Define and track the metrics that matter. Set consistent definitions across brands so growth and commercial numbers reconcile.
- Partner with marketing managers to measure campaign and channel performance, and with the VP of Marketing, B2C and Finance on the analysis that shapes strategy, budget, and business cases. Provide the commercial inputs behind leadership and board reporting.
- Design and support experimentation. Help the team run clean A/B tests and read the results honestly.
- Raise the analytical bar across the team. Mentor on measurement and help data-curious marketers get more from the numbers.
- Use AI tools for analysis, data preparation, modelling, reporting, and workflow efficiency.
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What You’ll Bring To The Role
- 8+ years of experience in marketing analytics, growth analytics, and/or commercial or revenue analytics, ideally in a B2C or consumer subscription environment.
- Genuine depth across both growth analytics and commercial analytics. This role combines two disciplines, so you should be strong in one and demonstrably capable in the other.
- Strong commercial and financial modelling. Comfortable with revenue forecasting, subscription metrics, and unit economics (LTV, CAC, payback, margin).
- Advanced with spreadsheets and modelling (Excel or Google Sheets) and hands-on with BI and product analytics tools (e.g. GA4, Mixpanel or Amplitude, Looker or Tableau, or equivalents). Comfortable working with SQL.
- Experience building dashboards and reporting that non-analysts actually use, and presenting commercial analysis to leadership.
- Experience partnering with Finance, or a clear ability to work fluently across marketing and commercial data.
- Clear communicator. Can explain analysis simply and make a recommendation, not just present data.
- Honest about uncertainty. Knows the difference between a signal and noise, and does not dress up a guess as a number or build false precision into a forecast.
- Collaborative and credible. Comfortable mentoring less experienced analysts and raising the standard across a team.
- Interest in consumer SaaS, EdTech, or research technology is valued.
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Don't worry if you don't meet every qualification—let us be the judge! Studies show that many qualified candidates from under-represented groups hesitate to apply unless they meet every single requirement. We are dedicated to building a diverse and inclusive team and strongly encourage you to submit your application.
Living our Values
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
The Talent We Secure Is Fundamental To Us Achieving Our Vision And Our Growth Plans. The Values We Live By Are
- We are brave in the pursuit of better
- We are collaborative and inclusive
- We are always open-minded
- We are from and for the community
At Digital Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. This ambitious mission is one we achieve together, by enabling open, collaborative, inclusive research.
We firmly believe that to truly innovate and solve the complex challenges faced by our customers, from researchers and universities to funders and publishers, we need diverse perspectives, experiences, and ideas. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.
As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Beyond recruitment, we strive to cultivate an environment where inclusivity is woven into the fabric of our culture, enabling everyone to be their best self and do their best work.
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