Novacyt Group
Senior Growth, Digital & AI Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Growth, Digital & AI Manager
Location: Remote / Hybrid
Travel: Up to 20%
Reporting to: Head of Strategic Marketing & Growth
Build the digital growth engine behind Novacyt’s next phase of growth
Are you a commercially minded digital growth leader with a passion for customer acquisition, e-commerce, data, automation and AI?
We’re looking for someone who can turn customer insight into effective growth programmes, connecting marketing activity directly to pipeline and revenue. You’ll help attract new customers, improve conversion, reactivate existing customers and increase customer value across Novacyt’s portfolio.
About the role
You’ll lead our digital growth strategy across priority markets and portfolios, including Clinical Genetics, Surveillance, Primerdesign and Ranger. A key priority will be accelerating Primerdesign’s e-commerce growth by attracting new online customers and improving the digital buying journey.
Working closely with Sales, Product Marketing, Marketing Operations and Commercial Operations, you’ll identify opportunities across the customer lifecycle and build scalable programmes that deliver measurable commercial results.
What you’ll do
- Drive customer acquisition: Develop digital demand generation and account-based marketing programmes that attract priority customers, improve conversion and generate qualified pipeline.
- Grow customer value: Use customer behaviour, purchasing patterns and engagement data to build targeted segments, reactivate dormant customers and identify cross-sell, upsell and product-bundling opportunities.
- Accelerate e-commerce: Increase qualified traffic, attract new online customers, improve website and webshop conversion, reduce basket abandonment and grow average order value and repeat purchases.
- Build automated customer journeys: Develop lead-nurturing, onboarding, retention and reactivation programmes, improving lead scoring and progression from marketing-qualified to sales-qualified leads.
- Turn data into action: Own growth dashboards and funnel reporting, measuring attribution, ROI, customer acquisition cost, customer lifetime value and pipeline velocity.
- Lead AI-enabled growth: Develop our AI marketing roadmap and introduce approved workflows that improve segmentation, personalisation, customer engagement and productivity.
- Test and optimise: Run experiments across campaigns, channels and customer journeys, using results to refine performance and prioritise investment.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you’ll bring
- Demonstrable success delivering digital demand generation and customer acquisition programmes.
- Experience designing customer journeys, lifecycle campaigns and automated lead nurturing.
- A track record of improving website or e-commerce conversion and commercial performance.
- Practical experience using AI and automation to improve marketing effectiveness, engagement or productivity.
- Strong analytical and commercial judgement, with the ability to translate data into growth opportunities.
- Excellent communication and stakeholder management skills, and fluent English.
- A degree or equivalent experience in Marketing, Business, Digital, Data, Technology or a related discipline.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
We welcome experience from B2B SaaS, marketing technology, software, digital commerce, cybersecurity, digital healthcare and other technology-led or high-growth environments.
Experience with Salesforce, HubSpot or similar platforms, A/B testing, paid digital acquisition, SEO, landing-page optimisation and international B2B growth would be an advantage.
What success looks like
Within your first year, you’ll help deliver measurable marketing-sourced pipeline and revenue, grow Primerdesign’s e-commerce customer base, introduce automated journeys across priority segments and generate incremental revenue through reactivation, cross-sell and upsell. You’ll also give commercial teams clearer visibility of the funnel and embed AI into approved marketing and commercial workflows.
Why Novacyt?
This is an opportunity to shape how we attract and convert customers, build scalable digital journeys and apply emerging technology to commercial growth. You’ll have the freedom to bring fresh thinking, test new ideas and take ownership of measurable outcomes.
If you’re ready to use data, technology and AI to drive growth, we’d love to hear from you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London