AAW Group | B Corp
Senior Growth Manager
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Location
London, with a minimum of two days per week in the Haig House hub, Borough High Street
Salary
£53,381-£58,818 per annum (inclusive of London Supplement)
Contract
Permanent, full-time, 35 hours per week
The Royal British Legion is looking for an experienced and data-minded Senior Growth Manager to lead its supporter growth activity and help turn engagement into long-term income and loyalty.
This is a senior role focused on one of the biggest opportunities within RBL’s mass fundraising programme. You will lead the strategy for Growth, using data and supporter insight to shape targeted cross-sell, upsell and reactivation activity across individual giving. The focus will be on understanding what supporters need, when they are most likely to engage and how communications can strengthen the individual giving supporter experience while increasing lifetime value.
Reporting to the Head of Acquisition and Development, you will:
- Define Growth plans
- Set priorities
- Use performance data to understand what is working and where there is potential to improve
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Working closely with colleagues across Acquisition, Welcome, Retention, Planning, Data, Events, Legacies and other areas of Fundraising, you will help create a consistent supporter experience and ensure Growth activity contributes to wider fundraising objectives.
You will also:
- Lead and develop a Growth Manager and two Growth Officers, creating clarity, supporting high performance and ensuring the team has the insight and focus needed to deliver
- Build effective relationships across RBL and with external agencies, bringing together different teams and priorities to deliver joined-up supporter journeys
The ideal candidate will bring:
- Significant experience of developing and delivering mass fundraising or customer communication strategies
- A strong understanding of individual giving, supporter experience and how data can be used to improve engagement and income
- Proven experience managing teams, working with complex programmes and budgets, and using insight to make informed decisions about audiences, communications and performance
- The ability to translate strategy into clear plans and measurable outcomes
- The ability to influence stakeholders across a large and complex organisation
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This is an opportunity to shape how RBL builds stronger relationships with its supporters beyond their initial engagement, using data, insight and a clear understanding of supporter needs to increase loyalty, sustainable income and long-term value in support of the Armed Forces community.
Please download the candidate pack [PDF] for full details and how to apply.
Closing Date: Monday, 14th September
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