✨ Nice-to-Haves

• Hands-on server-side GTM implementation (Stape, self-hosted, or similar).
• Email deliverability (domain warm-up, DMARC/DKIM/SPF, list hygiene).
• Paid social or creator partnerships.

⛑️ Responsibilities

INCORE Marketing Ownership

• Lead INCORE's marketing direction: SEO, AI search, lifecycle, social, conversion, content, and reporting.
• Oversee content, landing pages, case studies, and lifecycle flows in Customer.io.
• Define and maintain KPIs, dashboards, and reporting frameworks.
• Use AI tools to accelerate content, briefs, and analysis, with voice guides and QA loops that keep output credible.

Positioning & Messaging

• Own INCORE's positioning: who we serve, what problems we solve, what makes us different.
• Translate positioning into site hierarchy, service pages, case studies, and sales decks.
• Lead positioning engagements for clients: define ICPs, surface differentiators, build messaging frameworks.

Client Strategy & Growth

• Benchmark client performance, identify growth gaps, define roadmaps for traffic, leads, and ROI.
• Tailor strategy to each business model: lead-gen funnels for service clients; product feeds, lifecycle flows, and AOV/LTV optimization for e-commerce.
• Present insights, recommendations, and growth roadmaps to clients.

Lifecycle Marketing & Customer.io

• Own lifecycle strategy for INCORE and clients: map the journey per business model, decide which moments get a message and through which channel, and bring the ideas yourself.
• Build and run it in Customer.io: event tracking and data schema, segments, journeys, campaigns, transactional messaging, personalization, testing.
• Report per-flow revenue and conversion alongside search and social, and keep improving flows.

AI Search Visibility

• Own AI search strategy across AEO, GEO, and AIO alongside classic SEO, so clients are cited in ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews / AI Mode, Copilot, and Grok.
• Build entity and authority signals: structured data, consistent brand facts, presence on sources LLMs cite (directories, review platforms, Reddit, LinkedIn, YouTube, press).
• Track share of answer, citations, and sentiment monthly and report it next to rankings.

Social Media & Distribution

• Own INCORE's social strategy and calendar, LinkedIn first.
• Lead social strategy for clients: platform priorities, content pillars, short-form video, social search optimization.
• Execute hands-on at the start: plan, produce, schedule, post, and respond for INCORE and the first client accounts, using AI for drafting and repurposing and a scheduling tool to batch the work.
• Build the repeatable system (calendar templates, voice guides, approval flow) so execution can be handed to a coordinator as accounts grow.
• Treat social as an AI visibility channel and report it with business metrics.

Tracking, Analytics & Privacy

• Own tracking and conversion architecture across client sites: consent layer, tagging, server-side, reporting. Specify, QA, maintain; direct a specialist for heavy server-side builds.
• Maintain CMP and Google Consent Mode v2 configurations across jurisdictions.

Revenue Operations & Leadership

• Develop standardized scopes, pricing, and retainers for marketing services.
• Drive quarterly plans and KPIs for internal and client growth.
• Direct contractors and, as revenue grows, hire and mentor a small team.

📚 Description

• Environment: Remote-first and pragmatic. You'll work with designers, developers, and PPC specialists while owning client communication and frequently leading client calls.
• Tooling: SEMrush, Ahrefs, Google Search Console, GA4, GTM (web + server-side), Looker Studio, Customer.io, a social scheduling tool, ClickUp, Google Workspace, Slack, and AI tools (Claude, ChatGPT, Gemini).
• Schedule: Business hours are 8 AM – 5 PM Eastern Time (UTC-5/-4), with core collaboration hours 8 AM – 3 PM ET. You must be reliably available during core hours (including a daily 8 AM ET standup); outside of those, your schedule is flexible.

🏆 Success looks like:

• Client redesigns launch with strong positioning, SEO, analytics, and conversion frameworks.
• Tracking, consent, and attribution are correct across every client. No data gaps, no compliance risks.
• Every client with a lifecycle need has journeys running in Customer.io that are measured and improved.
• Clients show up in classic SERPs and AI answers alike, with measurable presence in ChatGPT, Claude, Perplexity, and Google AI Overviews.
• INCORE and clients have a consistent, active social presence, produced efficiently with AI, and reported alongside search.
• You transition from individual execution to managing structured marketing operations.

✨ To do well here, you:

• Thrive in both strategy and execution: you plan, build, and improve.
• Stay current with SEO, AI search, lifecycle, social, analytics, and privacy trends.
• Are proactive, accountable, and communicate simply and directly.
• Get the