char.gy
Senior Growth Marketing Executive
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Char.gy
We are a leading charge point provider and operator for electric vehicles in the UK, managing over 5,000 public charge points. We are committed to providing reliable, convenient and affordable charging infrastructure that is accessible to all, particularly the 40% of UK households without private driveways that rely on public charging.
We believe our employees are the electric spark igniting our success. We’re dedicated to our culture and ensure that every individual feels charged up and empowered to accelerate their career which is why we have been recognised as a "Great Place to Work" and a "Living Wage Employer". Together, we’re shaping the future as society’s preferred EV charging network.
Growth Senior Marketing Executive
The Growth Senior Marketing Executive is responsible for maximising utilisation across char.gy's existing, newly launched and future EV charging networks. Through data-led customer marketing, the role will drive customer acquisition, increase customer engagement and grow customer value.
Working closely with the Senior Marketing Manager, this role owns the delivery and optimisation of customer marketing activity across the customer lifecycle. Working cross-functionally connecting Marketing, Customer Experience, Product and Technology, you will translate customer insight into targeted CRM, lifecycle marketing and local acquisition activity that delivers measurable commercial growth.
Why join char.gy's Marketing team?
char.gy is growing rapidly, and so is our Marketing function. We are evolving from a traditional marketing team into a commercially focused growth function with responsibility for increasing network utilisation, customer acquisition and customer value. This is an opportunity to help build that capability. You'll have ownership of customer growth initiatives, the freedom to test and optimise new ideas, and the opportunity to shape how marketing contributes to the commercial success of the business. As the business grows, so will this role. You'll have the opportunity to broaden your responsibilities, lead new initiatives and play a key role in the future direction of customer growth at char.gy.
Key Responsibilities
Local Marketing & Resident Engagement
- Own the delivery of local marketing activity that supports new network launches and existing contract areas.
- Work with internal Partnership Success teams to deliver contractual marketing commitments and resident engagement programmes.
- Turn marketing commitments into targeted acquisition campaigns that maximise customer acquisition and network utilisation.
- Track the performance of physical and digital marketing activity, using insights to refine local campaigns and enhance char.gy's Marketing Activation Playbook.
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Customer Growth & Lifecycle Marketing
- Develop customer growth plans that align marketing activity with business priorities, commercial objectives and network utilisation goals.
- Own the end-to-end customer lifecycle, developing CRM and customer journeys that drive driver acquisition, activation, utilisation, and retention.
- Own campaign delivery from planning through execution, ensuring activity is delivered on time, measured effectively and continuously improved.
- Work with cross-functionally with the Customer Experience team to communicate product and experience updates, service improvements, pricing changes and operational information.
- Design and deliver our loyalty and retention initiatives, including the ongoing development of the char.gy Club programme.
Customer Insight & Optimisation
- Develop and continuously improve Marketing's customer insight capability, using behavioural data, campaign performance and customer feedback to support better marketing decisions.
- Develop and embed an Insight-to-Action framework that translates customer insight into clear recommendations and measurable improvements in marketing performance.
- Develop customer segmentation, targeting and personalisation strategies that improve campaign relevance, conversion and customer value.
- Champion a test-and-learn culture by designing and executing experiments aligned to business objectives.
- Monitor performance against agreed KPIs, including network utilisation, new driver acquisition and revenue per driver, producing clear reporting and actionable recommendations for internal stakeholders and local authority contract requirements.
Success Measures
Success in this role will be measured through improvements in the following where marketing activity is active:
- Resident engagement programme effectiveness
- Delivery of contractual marketing commitments
- Marketing campaign ROI
- Network utilisation
- New driver acquisition
- Revenue per driver
- CRM performance
Essential
Skills & Experience
- Experience planning, delivering and optimising digital marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Experience using customer segmentation and personalisation to improve marketing performance.
- Strong project management skills, with experience managing multiple campaigns and stakeholders.
- Excellent communication and presentation skills.
- Commercial mindset with a focus on measurable business outcomes.
Desirable
- Experience with customer insight, Voice of Customer (VoC) programmes or customer research.
- Experience developing marketing performance reporting.
- Understanding of marketing technology and customer data platforms.
- Knowledge of marketing measurement, experimentation and data governance.
- Experience working with Product, Technology, Data and Customer Experience teams.
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What do we offer?
Being committed to our employees mean we offer more than just a competitive salary:
- Our commitment to diversity, inclusion and sustainability is embedded in what we do and how we act as a company.
- We believe we do our best work when we're connected which is why we allow our employees to work from home up to 2 days a week.
- 25 days off to go on holiday and recharge your batteries!
- Celebrate having a child with enhanced maternity, paternity and adoption leave packages.
- By joining a dynamic environment like ours - you can learn, develop and grow your career – because you're in the driving seat!
- We cover your premium for a fully comprehensive private medical insurance with AXA Health.
- We cover your premium for a fully comprehensive private level 2 dental insurance with AXA Health.
- We offer season ticket loan via our portal “Let’s Commute” to help employees to spread the cost of their travel ticket through monthly deductions from their salaries.
- We understand that life can sometimes throw unexpected challenges in your way and if our employees are unable to work for an extended period. Unum covers 75% of your salary for up to three years and to a maximum of £120,000.
- 10 personal fulfilment days to mix and match between having a "Life Admin", "Emergency", "Birthday Off" or "Learning and Development".
- We provide you with Life Assurance benefit at 4 times your salary!
- Call our employee assistance programme when you need someone to talk to via UNUM.
We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of any characteristic protected under the Equality Act 2010. Our recruitment and selection processes are based solely on merit, skills, experience and potential, assessed against the requirements of the role. We use fair, transparent and inclusive hiring practices and make reasonable adjustments at every stage of the process to support candidates with disabilities. We welcome applications from individuals of all backgrounds and are dedicated to building a diverse workforce that reflects the communities we serve.
Please note you must have a valid right to work in the UK, we unfortunately cannot provide sponsorship.
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