This Works
Senior Growth Marketing Manager
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Senior Growth Marketing Manager
Reporting to COO, with a line to CEO
Salary – £55,000 - £60,000 plus up to 10% bonus
About This Works
This Works creates effective, trusted sleep, stress, and skin solutions that improve people's lives and wellbeing. An award-winning brand founded in 2004 that understands the universal need to restore nervous system regulation at all ages and life stages. Every product is proven to work in scientific studies to help create lasting change.
Our products combine functional fragrances, circadian science, and sensorial rituals to help shift the body from heightened stress states into restorative recovery modes. We are recognised globally as leaders in sleep and bodycare and as emerging innovators in neuro-cosmetics and nervous system wellness.
Our brand is built on scientific credibility, efficacy, inclusivity, and conscious formulation principles.
Role Purpose
Accelerate profitable consumer growth across digital channels. The role sits at the intersection of marketing, e-commerce, creative, and data, turning commercial targets into an integrated plan across paid acquisition, affiliates, CRM, and retention.
Growth Strategy and Commercial Delivery
- Build annual and quarterly digital growth plans aligned with revenue, margin, and customer targets.
- Translate forecasts into channel, audience, campaign, and investment plans.
- Balance short-term trading performance with sustainable customer and brand growth.
- Identify opportunities and risks across acquisition, conversion, retention, and customer value.
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Paid Acquisition and Agency Management
- Own paid performance across Meta, Google, TikTok, and emerging channels.
- Set budgets, KPIs, and testing priorities and hold external agencies accountable.
- Independently interrogate channel, audience, bidding, and creative recommendations.
- Detect deterioration, tracking discrepancies, and forecast risk early.
- Develop a structured test roadmap across audiences, creative, landing pages, offers, and media mix.
Affiliates and Partnerships
- Own the affiliate programme, partner recruitment, commission structures, and commercial governance.
- Measure incrementality and prevent uncontrolled discount or voucher activity.
- Own whitelisting and paid amplification mechanics.
- Partner with Brand on creator credibility, brand suitability, and message consistency.
D2C, CRM, and Retention
- Improve traffic quality, average order value, and revenue per session.
- Partner with CRM to grow repeat purchase, retention, and lifetime value.
- Develop welcome, replenishment, cross-sell, reactivation, and lapsed-customer strategies.
Measurement and Insight
- Create one trusted view of CAC, CPA, ROAS, MER, conversion, AOV, repeat rate, LTV, and contribution.
- Reconcile platform reporting with Shopify, GA4, and financial performance.
- Separate attributed revenue from genuinely incremental growth.
- Produce concise weekly reporting: what happened, why it happened, and what action is required.
- Translate performance data into actionable creative requirements for Brand and Production.
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Candidate Profile
- Six or more years in growth, performance, or digital marketing, ideally D2C beauty or wellness.
- Evidence of delivering measurable, profitable e-commerce growth.
- Strong Meta, Google, agency management, Shopify, GA4, and attribution capability.
- Commercial understanding of margin, contribution, promotions, and forecasting.
- Able to connect media, website, CRM, sales, and finance data and challenge received explanations.
Success Measures
- Profitable D2C net-sales growth, contribution, and marketing efficiency.
- CAC and CPA within target; improved conversion, AOV, retention, and LTV.
- Faster identification and correction of performance issues.
- A transparent, trusted view of performance and forecast risk.
- More accountable and effective agency delivery.
Benefits
- Opportunity to join a growing, science-led wellness brand.
- Competitive salary and performance-based bonus.
- Pension scheme.
- Employee product discount and quarterly product allocation.
- Private healthcare.
- Birthday day off.
- Hybrid working pattern with four days per week in the office.
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