WeAreAspire
Senior Growth Marketing Manager
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We're working with a fast-growing, well-funded global education company to find a Senior Growth Marketing Manager for one of its US education brands.
This is a genuinely rare opportunity for a hands-on marketer ready to build something from the ground up - a category with significant untapped growth potential, real ownership of the number, and direct visibility with leadership from day one.
The role
You'll own U.S. enrolment growth end-to-end, working close to the detail and directly in the numbers, with success measured on material, measurable growth in enrolments and market position. You'll be a key marketing voice for the US region, working closely with leadership and expected to bring commercial thinking to the table - but this is very much a builder role, not a figurehead one.
Day to day, this covers:
- Growth ownership - owning the enrolment number hands-on, with a test-and-learn approach and comfort operating with ambiguity and limited infrastructure
- Strategy and team building - defining the US marketing strategy and building the team as you go (this isn't inheriting a fully-formed function), translating strategy into clear plans, KPIs and measurable ROI
- Brand and growth marketing - shaping brand positioning, messaging and creative direction; getting stuck into demand generation across paid, social, content, partnerships and events; owning the funnel and analytics, testing and iterating to improve conversion
- Budget and vendor management - owning the US marketing budget day-to-day, reallocating spend based on performance, and managing agency, vendor and martech relationships directly
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The person
This brief is less about ticking a marketing skills checklist and more about finding the right person - someone who wants to build and do, not step back and oversee.
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Specifically, my client is looking for:
- A doer, not a delegator - you're still very hands-on with strategy, execution and the numbers day-to-day. You build, you don't just direct.
- Speed over certainty - you decide with 80% of the information and adjust as you go. No over-planning, no waiting for perfect conditions.
- A track record that proves it - you've personally driven fast growth before, ideally in a leaner or scale-up environment, and can tell that story: starting point, actions, pace, outcome.
- Someone who wants to build a team, not manage one that already exists - this is a from-scratch build, so you'll need to be comfortable rolling your sleeves up alongside strategic thinking.
Interviews being conducted on a rolling basis - get in touch for a confidential chat.
We Are Aspire Ltd are a Disability Confident Committed employer
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