Be the Business
Senior Growth Marketing Specialist
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About Be the Business
Be the Business (BtB) is an independent, purpose-driven charity focused on helping the UK’s small and medium-sized businesses increase their productivity.
We work with business leaders, major employers, government and leading universities to tackle the barriers that prevent SMEs from performing at their best - from strengthening leadership and management capability to accelerating the adoption of AI and new technology. We bring together insight and expertise from across the business community and turn what works into practical support that SME leaders can use in their businesses.
We’re a small, collaborative and ambitious team where everyone has the opportunity to make a big impact. Our work is practical, fast-moving and varied, and we give people the freedom and responsibility to shape ideas, build partnerships and turn them into programmes that make a real difference to businesses across the UK.
Overview
We are seeking a strategic, hands-on marketing and lead generation specialist to own and develop Be the Business’s pipeline of opportunities with big businesses and corporates through campaigns, outreach, lead nurturing and relationship-building. This is a B2B marketing role calls for someone who is as comfortable building a campaign as they are working a lead through to a booked meeting.
You’ll take direction from the CEO and Head of Finance & Operations on campaign priorities, work closely with the CEO on live sales activity - nurturing leads through to a first meeting and beyond - and partner with our Systems and Processes Lead to keep lead generation activity running as efficiently as possible.
Key responsibilities
Marketing & lead generation
- Own end-to-end lead generation activity targeting corporates and larger organisations, from initial identification through to qualified leads
- Plan and run marketing campaigns, taking direction from the CEO and Head of Operations on priorities, themes and target sectors
- Use Tussell and other market intelligence/outreach tools to identify, research and prioritise prospective corporate partners
- Build and maintain a structured, consistent outreach cadence across email, LinkedIn and other relevant channels
- Develop and manage a comprehensive corporate contact database, using data and insight to deepen our understanding of customer needs, priorities and engagement and inform targeted marketing activity.
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Sales support & lead nurturing
- Work closely with the CEO on live sales activity, nurturing leads from first contact through to a booked meeting
- Support post-meeting follow-up and nurturing, keeping prospects warm and helping move potential opportunities forward
- Maintain accurate, up-to-date records of pipeline status, activity and next steps
Process & efficiency
- Work with the Systems and Processes Lead to ensure lead generation activity is happening in the most efficient way possible
- Recommend and help implement improvements to tools, workflows and reporting, including AI, where appropriate
- Track and report on campaign and pipeline performance, using data to refine targeting and approach over time
Proposal support (secondary)
- Provide occasional backfill support on proposals where capacity allows - this is a secondary element of the role, not the primary reason for the hire. Proposal, bid and grant writing remains a distinct skill set, resourced separately from this role
Skills and experience
- 3-5 years’ experience in strategic B2B marketing and lead generation, ideally gained from marketing to larger organisations or big businesses
- Successful track record planning and delivering marketing campaigns from concept through to measurable outcomes
- Experience using market or sales intelligence tools to identify and prioritise outreach targets
- Confident nurturing leads through a sales process, including post-meeting follow-up
- Comfortable working closely with senior stakeholders and taking clear direction on priorities
- Process-minded, with experience improving or streamlining marketing/lead generation workflows
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Key attributes
- Tenacious and proactive; comfortable generating and chasing leads with limited day-to-day direction
- Creative thinker who is equally happy executing hands-on, day-to-day marketing and outreach activity
- Strong written and verbal communicator, confident representing Be the Business to senior corporate contacts
- Organised and process-driven, with a genuine interest in finding more efficient ways of working
- Team player who takes direction well but is equally comfortable using initiative
Behavioural Competencies
- Builds effective relationships internally and with external senior-level contacts in big businesses
- Communicates with clarity, confidence and credibility at all levels
- Demonstrates curiosity and a commitment to continuous improvement
- Acts with ownership and accountability
- Maintains resilience and positivity, particularly when nurturing longer sales cycles
- Focuses on outcomes and impact while remaining collaborative and people-centred
Important things to know
- When does the job start? We’re looking for someone to get stuck in right away
- What working flexibility is there? We’re open to discussing what works best for both you and Be the Business. We do ask everyone to come together in person for our monthly all-staff session in London, and this role will also involve some travel to meetings as required
- What is the holiday allowance? 30 days holiday, plus bank holidays
- What is a working week? 35 hours a week
- What is the contract duration? This is a permanent role
- Location: Hybrid
- Salary: Competitive
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